are products and services bought by final consumers for personal consumption. These include convenience products, shopping products, specialty products, and unsought products. Select one: O a. Consumer products O b. Services Oc. Industrial products O d. Line extensions

are products and services bought by final consumers for personal consumption. These include convenience products, shopping products, specialty products, and unsought products. Select one: O a. Consumer products O b. Services Oc. Industrial products O d. Line extensions

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: Which one of the following should address the short run decisions of a retailer? a. Consumers O b.…

A: the answer is d) seasonality It is very important to understand where seasonality address the short…

Q: one of the underlying frameworks discussed in the text is the services marketing triangle. Discuss…

A: The services marketing triangle is a conceptual framework that highlights the interdependent…

Q: A retail marketing decision that includes the wide selection of brands, sizes, and designs of goods…

A: ANSWER IS AS BELOW:

Q: The Life Framework requires that regular contribution family takaful products marketed via…

A: Marketing Strategy: As the name suggests Strategy means plans, It refers to an Organization's…

Q: How do you think Philip Morris will announce its freshly developed items to its existing and…

A: Philip Morris International (PMI), a leading tobacco company, faces the challenge of announcing its…

Q: The location of merchandise categories where retailers offer complementary products to facilitate…

A: The location of merchandise categories where retailers offer complementary products to facilitate…

Q: 45- The following are the reasons for the increasing demand for food item/product retailers, except…

A: The company offers the goods in the marketplace in order to satisfy the consumer and meet their…

Q: What do these products have in common? What are two substances that make them potentially harmful?…

A: The things which are common in these products and the substances which make them potentially harmful…

Q: cluster of complementary goods and services that are interrelated and spread across diverse set of…

A: Meta market is a cluster of complementary goods and services which are interrelated and they are…

Q: Which benefits does efficient supply chain management provide retailers concerning product…

A: A well-managed supply chain helps to shorten lead times, making products more readily accessible to…

Q: List and describe the four types of consumer offerings.

A: In today's diverse marketplace, businesses strive to meet the needs and desires of consumers through…

Q: e various product layer taking a sub-urban restaurant as an example

A: Scientist K has introduced a product layer model to enable and help organizations to identify ways…

Q: As transparency has increasingly been a factor in health care, which aspects of a true retail market…

A: Transparency has increasingly become a crucial factor in the healthcare industry, reshaping various…

Q: What builds the image of the products in the minds of consumers? A. Product its self B. Price C.…

A: Ans. The image of the products in the minds of consumers is called brand image. Brand image can be…

Q: The trend in retailing that the retailer tries to be competitive in the market other than the price…

A: There are mainly three kinds of marketing strategies adopted by the companies; namely: mass…

Q: b) What value of this product can the company propose to its target customers? List three values and…

A: Every company through their products and services deliver some value to their customers in exchange…

Q: Explain the essential benefit, core product, and enhanced product of the ready-to-drink F&N…

A: A product is classified into three fundamental levels based on the features and advantages it gives…

Q: A shop for big men's clothes carries pants in sizes 40 to 60. Would this be cons idered a broad or a…

A: Marketing mix shows the ammalgomation of product, place, price, and promotion. This has the role of…

Q: In the context of retail formats, the merchandising concept of 'category management' guided the…

A: Category management can be explained as the process whereby the organization tries to bundle the…

Q: Is the Sheisedocompany offering a Product (Tangible) or Service (Intangible)? Explain why is it…

A: Intangible products are those products that cannot be seen, touched, tasted, or smelled. On the…

Q: Why would Gelson’s Markets create in-store departments for customers to create their own pizzas,…

A: Differentiation, localization, and customization are all terms used to describe product adaptations.…

Q: The article below is from The Sydney Morning Herald. (‘Huge problem’: Parcel returns a costly,…

A: The massive volumes of parcels returned by customers are proving to be an expensive and…

Q: Ms. Hana enjoys her shopping while she locates and selects the product she wants. Which type of…

A: There are several types of retailers. Each type has its own line of services and features they…

Q: Analyse an online shop of your choice and explore any four benefits that are being experienced by…

A: Introduction: Meaning of online shop: Online shop is a website in the internet or the mobile…

Q: The trend in retailing that the retailer tries to be competitive in the market other than the price…

A: With the use of technology and onslaught of online retailers the trends in retailing are changing…

Q: Cholce embedded marketing digital marketing multichannel marketing word-of-mouth marketing

A: Option third that is multichannel marketing is the answer. Cathy is seen using all the types of…

Q: Which of the following is an example of a shopping product?

A: Shopping products are basically those products which are purchased by customers not on a regular…

Q: Consumers usually buy a _____ only after comparing several brands or stores on style, practicality,…

A: Consumers have a wide range of options in the current marketplace when it comes to making purchases.…

Q: Describe In-N-Out in terms of the value it provides for customers.

A: In order to achieve higher profits, a company needs to sell products that deliver value to the…

Q: Retailing includes all the activities in selling goods and services to final consumers for…

A: The retailing mix refers to the combination of such elements that a retailer uses to promote its…

Concept explainers

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

Question

ion 24
are products and services bought by final consumers for personal consumption.
These include convenience products, shopping products, specialty products, and unsought
products.
et
ered
ed out of
Select one:
ag question
O a. Consumer products
O b. Services
Oc. Industrial products
O d. Line extensions
revious page
Next page

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Introduction

VIEW

The answer

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers (you are considered as their customer) and elaborate why you use this product or avail this service. Also, describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.
Read the following examples of different specialty retailers. Identify the type of specialty retailer for each example. Toys R Us Marshalls Michael's Burlington Coat Factory Hallmark Stein Mart TJ Maxx Petco Einstein's Bagels [Choose ] ✓ [Choose ] Off-price Traditional Category killer [Choose ] [Choose ] [Choose ] [Choose ] [Choose ] [Choose ] O O O ✪ O
Select a particular service enterprise and describe its Seven (7) P's of Service Marketing.
How would you respond to a stockout of yourpreferred brand (or model) of the following?What factors other than product category wouldinfluence your response?a. SUVb. Cerealc. Deodorantd. Dress shirt/blousee. Perfume/aftershave lotionf. Soft drink
What type of store atmosphere is most appropriatefor each of the following retailer types? Why?a. Bookstore serving college studentsb. Cosmetic section of Searsc. Auto dealership service departmentd. Consumer electronicse. Mercedes automobilesf. Inexpensive furnitureg. Thai food restaurant
You have a number of customers who contact you rogularly to raquect ropeat trannactions. Today you are acaisting one of these customers with a routine matter when they mention an interest in a particular new product. They ask you for pomo specific information about this product before they peak to a speialist. You were not expecting to be askad about this product and you do not know all of the latest information as you were on leave wheri this was cornmunicated to your team. You know that the acope of what they are asking is beyond your remit and you have very limited knowledge in thils area compared to some of your collaagues. You do not want to lose credibilty by providing incorrect inforTnation about the client's query Moct Effective Effective Least Discuss what you can within the limits of your knowledgo and stear the conversation back to the original matter as you are conscious about maintaining credibility with this regular customer. Be open about your limited knowledoe and remit…
What are specialty products?
This responsibility of the retail buyer refers to his task of identifying possible trending products that should be sold in the store. a. Creating a merchandise plan b. Displaying products at point of sale c. Selecting suppliers d. Analyzing market opportunities
Think about the following:Do you prefer Coke products or Pepsi Products?Food and wine pairing techniques Answer the following question: Why do you think your preference is better? Explain which brand you would put in your hotel and why? Perhaps you would put the alternative to your favorite. Then explain why such a decision could have in impact on your business. Which type of wine would you recommend with the following and why? Chicken Picatta Apple-glazed Roast Pork Tenderloin Beef Wellington
5. Are retailing and logistics concerned with product availability? Why or why not?
Your loc barista recommends of a new Thai resturant that just open down the street. This Exchange demonstrates the usefulness of _ in relatoonship
Identify the Customer and Value Proposition elements for Medical Supply retail store for the business model canvas. Submit 2 slide PowerPoint Presentation