Answered: Analyze any modern commercial (made in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Analyze any modern commercial (made in the last 5 years) please send the link to the video as well 1. What bias is present? 2. What are the inherent values, beliefs, and assumptions associated with the commercial? 3. Why are they included? 4. How do they contribute to the impact of the commercial? 5. What is the ideological message (can be more than one) in the commercial? 6. What are the impacts on the individual? 7. Outline how the use of images, language, symbols, and colour contribute to these messages 8. Outline how the appeal to human needs contribute to these messages 9. Beyond your commercial, how does your commercial shed light on society’s current ideals and/or social practices? 10. What other concepts might influence our interpretation of this article? Are there other social theories/concepts that can be used to further dissect the media piece? 11. Reflect on your strengths and areas of improvement as a media interpreter. How could this analysis process better prepare you as a consumer of media? Answer

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