analyse ways that you may take to innovate in attracting your customers in buying your product once again.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have become a successful young entrepreneur after introducing several unique and innovative products, Unfortunately, lately your customers are no longer interested in the main product you are selling. As a creative and innovative young entrepreneur, you are finding the best way to innovate the product. By applying the innovation process, analyse ways that you may take to innovate in attracting your customers in buying your product once again.

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