Imagine running a large city travel business. Despite many commercial customers, growth has stagnated. You think technology can help you. Does your company have a strength, weakness, vulnerability, opportunity, and threat?
Imagine running a large city travel business. Despite many commercial customers, growth has stagnated. You think technology can help you. Does your company have a strength, weakness, vulnerability, opportunity, and threat?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine running a large city travel business. Despite many commercial customers, growth has stagnated. You think technology can help you. Does your company have a strength, weakness, vulnerability, opportunity, and threat?
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