Larger or established businesses tend to leave gaps in the market for numerous reasons. Once these gaps (however small) are left open, it makes it very easy for smaller ventures to spot the opportunity and make the most of it. Spinelli and Adams (2016) state that a good opportunity may sometimes not look too attractive at first but has the potential to blossom into one that is bigger than the venture itself, even after the venture has grown to a substantial size. In light of the abstract discuss and explain those gaps that business tend to leave in the marketplace, provide the possible reasons for these businesses to leave the gaps.
Larger or established businesses tend to leave gaps in the market for numerous reasons. Once these gaps (however small) are left open, it makes it very easy for smaller ventures to spot the opportunity and make the most of it. Spinelli and Adams (2016) state that a good opportunity may sometimes not look too attractive at first but has the potential to blossom into one that is bigger than the venture itself, even after the venture has grown to a substantial size. In light of the abstract discuss and explain those gaps that business tend to leave in the marketplace, provide the possible reasons for these businesses to leave the gaps.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Larger or established businesses tend to leave gaps in the market for numerous reasons. Once
these gaps (however small) are left open, it makes it very easy for smaller ventures to spot the
opportunity and make the most of it. Spinelli and Adams (2016) state that a good opportunity
may sometimes not look too attractive at first but has the potential to blossom into one that is
bigger than the venture itself, even after the venture has grown to a substantial size.
In light of the abstract discuss and explain those gaps that business tend to leave in the
marketplace, provide the possible reasons for these businesses to leave the gaps.
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