Why do some new companies set their selling prices as low as they can? To eliminate the competition To get market share as fast as possible To earn a high return on investment To quickly make a large profit

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Why do some new companies set their selling prices as low as they can?

To eliminate the competition

To get market share as fast as possible

To earn a high return on investment

To quickly make a large profit

 

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