An organisation's focus on improving productivity can lead to a competitive advantage in the marketplace. a. Explain how an organisation's focus on improving productivity can lead to a competitive advantage in the marketplace. b. Provide a real-world example of a company that successfully improved its productivity and how it impacted its market position and profitability.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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An organisation's focus on improving productivity can lead to a competitive advantage in
the marketplace.
a. Explain how an organisation's focus on improving productivity can lead to a
competitive advantage in the marketplace.
b. Provide a real-world example of a company that successfully improved its
productivity and how it impacted its market position and profitability.

Expert Solution
Step 1: Define competitive advantage

Competitive advantage basically includes all the factors or situations that can allow a company to serve its target customers better than its rivals or competitors. It can be by offering the same quality products at a lower price or offering some unique and beneficial, offering additional services etc. Competitive advantage keeps the company ahead of the other players in the market.

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