Ahmed's interest was cricket. When he finished university, he wanted to work in a management job. He wanted to do his research project on some aspect of general management and social sciences, preferably for a sports goods manufacturer but had no research idea. He asked five friends, all taking business education degrees, to help him brainstorm the problem. You are requested to use the following problem-solving techniques to generate and refine the research idea in this business scenario. i) The technique of Brainstorming ii) The Delphi technique
Q1) Ahmed's interest was cricket. When he finished university, he wanted to work in a management job. He wanted to do his research project on some aspect of general management and social sciences, preferably for a sports goods manufacturer but had no research idea. He asked five friends, all taking business education degrees, to help him brainstorm the problem. You are requested to use the following problem-solving techniques to generate and refine the research idea in this business scenario.
i) The technique of Brainstorming
ii) The Delphi technique
- THE TECHNIQUE OF BRAINSTORMING
Brainstorming can be defined as one of the most important decision-making techniques of research. In this technique, a group of members finds the solution to any problem with thinking and analysis of the problem. As per the information provided in the question Ahmed asked five friends, all taking business education degrees, to help him brainstorm the problem and his friends can help him with the help of brainstorming techniques. In this technique of brainstorming a solution can be found with the help of discussion and solution to the problem.
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