After implementing a plan and giving his sales staff specific sales targets to achieve each month, Jeremy has found they waste far less time and their activities are all geared toward servicing customers, finding new clients, and closing the sale. Which benefit of planning is Jeremy seeing in his sales staff? O provides direction O reduces uncertainty O facilitates decision making Ointensifies effort

After implementing a plan and giving his sales staff specific sales targets to achieve each month, Jeremy has found they waste far less time and their activities are all geared toward servicing customers, finding new clients, and closing the sale. Which benefit of planning is Jeremy seeing in his sales staff? O provides direction O reduces uncertainty O facilitates decision making Ointensifies effort

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1) A mechanistic structure is highly suitable for an organization operating in an environment with very high levels of uncertainty True False 2) In scenario-based planning, managers focus on various scenarios that present alternative pictures of what the future may look like and how the firm would like to respond to each scenario True False 3) An organization's external environment is defined as everything that exists outside the boundary of the organization and has the potential to affect all or part of the organization. True False
One of the following statements about goals or objectives is NOT true. Seleccione una: a. GOALS and OBJECTIVES are basically synonyms in the strategic Management literature. b. GOALS and OBJECTIVES are basically synonyms in the English language c. Shorter-term Marketing Plans focus more on objectives than goals. d. In the literature about planning it is recommended that OBJECTIVES have numbers and dates (or time periods) e. GOALS are more general and longer term than OBJECTIVES (in the strategic management literature)
Which of the following is the first step in the planning process? * Analyzing alternatives and making a plan. O Defining the objectives. Implementing the plan and evaluating results. Determining where one stands vis-à- vis objectives.
According to the 2011 Appelbaum et al. article, ‘Back to the future: revisiting Kotter’s 1996 change model’, which of the following is correct? Kotter’s model is based on many years of academic research. Kotter’s 8 steps were more significant in 1996 than in 2011. Kotter’s model should not be expected to guarantee success. Kotter cites many references in his book, Leading Change. Kotter’s model works in any change situation.