Which of the following is NOT typically a trigger to an evolving strategy? A. the need to keep strategy in step with changing circumstances, market conditions, and changing customer needs and expectations B. the proactive efforts of company managers to fine-tune and improve one or more pieces of the strategy C. the need to abandon some strategy features that are no longer working well D. the need to respond to the newly initiated actions and competitive moves of rival firms E. the need to respond to short-term swings in the stock market

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is NOT typically a trigger to an evolving strategy? A. the need to keep strategy in step with changing circumstances, market conditions, and changing customer needs and expectations B. the proactive efforts of company managers to fine-tune and improve one or more pieces of the strategy C. the need to abandon some strategy features that are no longer working well D. the need to respond to the newly initiated actions and competitive moves of rival firms E. the need to respond to short-term swings in the stock market
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