Please match each of the following statements with the stage in the buyer decision processwith which it is most closely associated,After he bought his new BMW, Bill began to have some doubts. Fortunately, a few days later, hereceived a really cool gift from the dealership as well as a complimentary membership to theChoose.BMW Owner's Club of Southern California.Choose.Post Purchase behaviorNeed recognitionBill really loved his old Audi. He had driven it for years. Unfortunately, he totaled it in anaccident on l-15. It was then that he decided it was time for a new car.Information SearchHe visited several dealerships and test drove many cars. He compared them on attributes likehandling, acceleration, comfort, power, and overall coolness.Purchase DecisionEvaluation of alternativesHe began to ask his friends about which cars they had owned in the past and began to spendquite a bit of time reading reviews on line.Choose..Finally, he narrowed down his choices to a BMW and an Audi. Although he liked the Audi, hedecided it might be great to try another great German performance car and drove home in a newChoose..BMW.

1.) Post-purchase behavior 2.) Need recognition 3.) Evaluation of alternatives 4.) Information…

After he bought his new BMW, Bill began to have some doubts. Fortunately, a few days later, he received a really cool gift from the dealership as well as a complimentary membership to the Choose. BMW Owner's Club of Southern California. Choose. Post Purchase behavior Need recognition Information Search Bill really loved his old Audi. He had driven it for years. Unfortunately, he totaled it in an accident on l-15. It was then that he decided it was time for a new car. He visited several dealerships and test drove many cars. He compared them on attributes like handling, acceleration, comfort, power, and overall coolness. Purchase Decision Evaluation of alternatives He began to ask his friends about which cars they had owned in the past and began to spend quite a bit of time reading reviews on line. Choose. Finally, he narrowed down his choices to a BMW and an Audi. Although he liked the Audi, he decided it might be great to try another great German performance car and drove home in a new Choose. BMW.

After he bought his new BMW, Bill began to have some doubts. Fortunately, a few days later, he received a really cool gift from the dealership as well as a complimentary membership to the Choose. BMW Owner's Club of Southern California. Choose. Post Purchase behavior Need recognition Information Search Bill really loved his old Audi. He had driven it for years. Unfortunately, he totaled it in an accident on l-15. It was then that he decided it was time for a new car. He visited several dealerships and test drove many cars. He compared them on attributes like handling, acceleration, comfort, power, and overall coolness. Purchase Decision Evaluation of alternatives He began to ask his friends about which cars they had owned in the past and began to spend quite a bit of time reading reviews on line. Choose. Finally, he narrowed down his choices to a BMW and an Audi. Although he liked the Audi, he decided it might be great to try another great German performance car and drove home in a new Choose. BMW.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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