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A. What are the major steps involved in developing a KM strategy? What sorts of information is needed to recommend a KM strategy to an organization? List the major categories of stakeholders who should be involved in the strategy formulation process. B. Why is it important to conduct an audit before eliciting stakeholder objective? c. Compare and contrast the three KM metrics of benchmarking, Balanced Scorecard, and house of quality. What are their major advantages and major drawbacks in monitoring progress toward strategic KM and business goals?

A. What are the major steps involved in developing a KM strategy? What sorts of information is needed to recommend a KM strategy to an organization? List the major categories of stakeholders who should be involved in the strategy formulation process. B. Why is it important to conduct an audit before eliciting stakeholder objective? c. Compare and contrast the three KM metrics of benchmarking, Balanced Scorecard, and house of quality. What are their major advantages and major drawbacks in monitoring progress toward strategic KM and business goals?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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A. What are the major steps involved in developing a KM strategy? What sorts of information is needed to recommend a KM strategy to an organization? List the major categories of stakeholders who should be involved in the strategy formulation process. B. Why is it important to conduct an audit before eliciting stakeholder objective? c. Compare and contrast the three KM metrics of benchmarking, Balanced Scorecard, and house of quality. What are their major advantages and major drawbacks in monitoring progress toward strategic KM and business goals?
Transcribed Image Text:A. What are the major steps involved in developing a KM strategy? What sorts of information is needed to recommend a KM strategy to an organization? List the major categories of stakeholders who should be involved in the strategy formulation process. B. Why is it important to conduct an audit before eliciting stakeholder objective? c. Compare and contrast the three KM metrics of benchmarking, Balanced Scorecard, and house of quality. What are their major advantages and major drawbacks in monitoring progress toward strategic KM and business goals?
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