a. Amrita is a successful Vice President, Finance since last 3 years of a mid size FMCG company, recognized as a highly motivated, committed and capable executive across the organization. When the CEO of the company meets with an accident and is paralyzed the Company Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who is just one year old in the company, as the next CEO. The organization is now largely divided into 2 factions, each favoring either Amrita or Karan. You are the Head of Human Resources thinking of addressing this issue of gender discrimination. According to you, which Five factors influence the attitude of an individual towards gender bias? How can this attitude be changed/overcome?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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a. Amrita is a successful Vice President, Finance since last 3 years of a mid size FMCG
company, recognized as a highly motivated, committed and capable executive across the
organization. When the CEO of the company meets with an accident and is paralyzed the
Company Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who
is just one year old in the company, as the next CEO. The organization is now largely divided
into 2 factions, each favoring either Amrita or Karan. You are the Head of Human Resources
thinking of addressing this issue of gender discrimination. According to you, which Five
factors influence the attitude of an individual towards gender bias? How can this attitude be
changed/overcome?

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