A Moving to another question will save this response.Question 13A round-trip economy seat on a flight from New York to London might cost $1000, whereas a business-class seat on the same flight might cost $4,700 or more. Which type of pricing is this:O a. psychological pricingO b.product form pricingOc. location-based pricingO d.geographic pricingO e. allowancesMoving to another question will save this response.hp

Pricing is a method to attach a value to a product that the manufacturer of the product will receive…

Answered: A round-trip economy seat on a flight…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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3. The marketing manager of a large truck manufacturer was surprised to learn that the price list generated by his department had little relation to the price that were actually charged to customers. The company's finance department often change the prices to conform to profit goals before the prices reached the company's sales force. The salespeople often gave customers discount to raise their sales volume. The operations manager made price adjustments to accommodate delays in promised shipping times. a. Is this desirable or undesirable for the company? Defend your answer. b. What can be done about this situation?

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A round-trip economy seat on a flight from New York to London might O a. psychological pricing O b. product form pricing Oc location-based pricing O d. geographic pricing O e. allowances