A product refers to a. a tangible good received in exchange for a person’s time and effort. b. intangible activities or benefits that an organization provides to satisfy consumers’ needs in exchange for money or something else of value. c. a good that has in some way been altered, combined, or improved and sold to organizational buyers consumers. d. is a thought that leads to an action such as a concept for a new invention. e. a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value.
A product refers to a. a tangible good received in exchange for a person’s time and effort. b. intangible activities or benefits that an organization provides to satisfy consumers’ needs in exchange for money or something else of value. c. a good that has in some way been altered, combined, or improved and sold to organizational buyers consumers. d. is a thought that leads to an action such as a concept for a new invention. e. a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A product refers to
a. a tangible good received in exchange for a person’s time and effort.
b. intangible activities or benefits that an organization provides to satisfy consumers’ needs in exchange for money or something else of value.
c. a good that has in some way been altered, combined, or improved and sold to organizational buyers consumers.
d. is a thought that leads to an action such as a concept for a new invention.
e. a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value.
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