A manager has a clear knowledge of where the company needs to be at the end of the coming year and is in the process of identifying the goals that would lead the company to that desired position. Which stage of the strategic management process is being illustrated? A.Formulation B.Implementation C.Evaluation D.Objectives

Principles Of Marketing
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ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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9.A manager has a clear knowledge of where the company needs to be at the end of the coming year and is in the process of identifying the goals that would lead the company to that desired position. Which stage of the strategic management process is being illustrated? A.Formulation B.Implementation C.Evaluation D.Objectives
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