A major publisher uses a virtual team to assemble an engineering textbook. They hire editors from a content development firm and technical writers from the best university in India to develop exercise questions. The team members O are self-managed O never meet O work out of the company's New York offices

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A major publisher uses a virtual team to assemble an engineering textbook.
They hire editors from a content development firm and technical writers from
the best university in India to develop exercise questions. The team members
O are self-managed
O never meet
O work out of the company's New York offices
Transcribed Image Text:A major publisher uses a virtual team to assemble an engineering textbook. They hire editors from a content development firm and technical writers from the best university in India to develop exercise questions. The team members O are self-managed O never meet O work out of the company's New York offices
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