Alibaba Group Announces March Quarter and Full Fiscal Year 2019 ResultsHangzhou, China, May 15, 2019 – Alibaba Group Holding Limited (NYSE: BABA) todayannounced its financial results for the quarter and fiscal year ended March 31, 2019."More and more, Alibaba is becoming synonymous with everyday consumption in China,growing our base to 654 million annual active consumers and extending our penetration in less-developed cities," said Daniel Zhang, Chief Executive Officer of Alibaba Group. "Our cloudand data technology and tremendous traction in New Retail have enabled us to continuouslytransform the way businesses operate in China and other emerging markets, which willcontribute to our long-term growth.""We delivered another strong quarter and excellent fiscal year, led by fiscal year revenuegrowth of 51% as well as robust user growth and engagement across our ecosystem. Excludingthe effects of consolidating acquired businesses, revenue would have increased by 39% year-over-year," said Maggie Wu, Chief Financial Officer of Alibaba Group. "Over the years, oursteady profit growth and cash flow have enabled us to strengthen our core business, invest innew businesses and create unique value for our customers. These investments have expandedour total addressable market and positioned us well for long-term growth. Looking ahead tofiscal 2020, we expect revenue to be over RMB500 billion, reflecting our confidence andpositive momentum going forward."Source: alibabagroup.com(a)How does Alibaba implement competitive pricing strategy in market?(b)What is market segmentation? Explain in detail with example the THREE (3) marketsegmentation of Alibaba.(c)Identify the key sources of revenue for Alibaba?(d)Discuss the FOUR (4) P's of marketing by Alibaba. The Google Company CultureOne of the reasons why so many people long to work for Google is because of its uniquecompany culture. The corporate tech giant is famous for treating its employees like gold andproviding them with innumerable perks in a laid-back, fun work environment. Unlimited freegourmet food and snacks; complementary massages; on-site daycares; and free fitness classesand gym memberships are just a few of the many benefits offered to Google employees-or"Googlers" as they are called.Given such an enviable work culture, it's no wonder that people around the world vie forpositions at Google. This leaves Google in the fortunate position of being able to pick andchoose only the brightest minds. In a nutshell, its awesome company culture attracts top talentand leads to happy employees. Happy employees translate to higher productivity and lessturnover. Which ultimately leads to higher profit and greater overall success for Google.Moreover, Google leaders recognize that company culture is not about the mission statementor how much revenue was brought in in the past year. They understand that it's not even aboutthat ping-pong table in the break room or the fancy nook areas sprinkled throughout the office.It's about the values held dear by the company and its employees. It's about how friendly andfun the work environment is. Above all else, it's about how team members treat one anotherand how the management treats employees.Source: successagency.com(a)Discuss any FIVE (5) Herzberg's motivating factors that could be applied to theGoogle company.(b)Explain how Google creates impactful employee training and development methods.(c)Analyze the Google's organizational structure and its characteristics(d)Identify the Google's marketing strategy

“As you have asked for answers for multiple questions of multiple case studies, we will be solving…

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(a) How does Alibaba implement competitive pricing strategy in market?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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