Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Alibaba Group Announces March Quarter and Full Fiscal Year 2019 Results
Hangzhou, China, May 15, 2019 – Alibaba Group Holding Limited (NYSE: BABA) today
announced its financial results for the quarter and fiscal year ended March 31, 2019.
"More and more, Alibaba is becoming synonymous with everyday consumption in China,
growing our base to 654 million annual active consumers and extending our penetration in less-
developed cities," said Daniel Zhang, Chief Executive Officer of Alibaba Group. "Our cloud
and data technology and tremendous traction in New Retail have enabled us to continuously
transform the way businesses operate in China and other emerging markets, which will
contribute to our long-term growth."
"We delivered another strong quarter and excellent fiscal year, led by fiscal year revenue
growth of 51% as well as robust user growth and engagement across our ecosystem. Excluding
the effects of consolidating acquired businesses, revenue would have increased by 39% year-
over-year," said Maggie Wu, Chief Financial Officer of Alibaba Group. "Over the years, our
steady profit growth and cash flow have enabled us to strengthen our core business, invest in
new businesses and create unique value for our customers. These investments have expanded
our total addressable market and positioned us well for long-term growth. Looking ahead to
fiscal 2020, we expect revenue to be over RMB500 billion, reflecting our confidence and
positive momentum going forward."
Source: alibabagroup.com
(a)
How does Alibaba implement competitive pricing strategy in market?
(b)
What is market segmentation? Explain in detail with example the THREE (3) market
segmentation of Alibaba.
(c)
Identify the key sources of revenue for Alibaba?
(d)
Discuss the FOUR (4) P's of marketing by Alibaba.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F25bd665a-4b84-4095-8428-a61d792ee46f%2F7abfe5ce-122a-4801-b1d4-08fcfb4c485c%2Fku7wc98_processed.png&w=3840&q=75)
Transcribed Image Text:Alibaba Group Announces March Quarter and Full Fiscal Year 2019 Results
Hangzhou, China, May 15, 2019 – Alibaba Group Holding Limited (NYSE: BABA) today
announced its financial results for the quarter and fiscal year ended March 31, 2019.
"More and more, Alibaba is becoming synonymous with everyday consumption in China,
growing our base to 654 million annual active consumers and extending our penetration in less-
developed cities," said Daniel Zhang, Chief Executive Officer of Alibaba Group. "Our cloud
and data technology and tremendous traction in New Retail have enabled us to continuously
transform the way businesses operate in China and other emerging markets, which will
contribute to our long-term growth."
"We delivered another strong quarter and excellent fiscal year, led by fiscal year revenue
growth of 51% as well as robust user growth and engagement across our ecosystem. Excluding
the effects of consolidating acquired businesses, revenue would have increased by 39% year-
over-year," said Maggie Wu, Chief Financial Officer of Alibaba Group. "Over the years, our
steady profit growth and cash flow have enabled us to strengthen our core business, invest in
new businesses and create unique value for our customers. These investments have expanded
our total addressable market and positioned us well for long-term growth. Looking ahead to
fiscal 2020, we expect revenue to be over RMB500 billion, reflecting our confidence and
positive momentum going forward."
Source: alibabagroup.com
(a)
How does Alibaba implement competitive pricing strategy in market?
(b)
What is market segmentation? Explain in detail with example the THREE (3) market
segmentation of Alibaba.
(c)
Identify the key sources of revenue for Alibaba?
(d)
Discuss the FOUR (4) P's of marketing by Alibaba.
![The Google Company Culture
One of the reasons why so many people long to work for Google is because of its unique
company culture. The corporate tech giant is famous for treating its employees like gold and
providing them with innumerable perks in a laid-back, fun work environment. Unlimited free
gourmet food and snacks; complementary massages; on-site daycares; and free fitness classes
and gym memberships are just a few of the many benefits offered to Google employees-or
"Googlers" as they are called.
Given such an enviable work culture, it's no wonder that people around the world vie for
positions at Google. This leaves Google in the fortunate position of being able to pick and
choose only the brightest minds. In a nutshell, its awesome company culture attracts top talent
and leads to happy employees. Happy employees translate to higher productivity and less
turnover. Which ultimately leads to higher profit and greater overall success for Google.
Moreover, Google leaders recognize that company culture is not about the mission statement
or how much revenue was brought in in the past year. They understand that it's not even about
that ping-pong table in the break room or the fancy nook areas sprinkled throughout the office.
It's about the values held dear by the company and its employees. It's about how friendly and
fun the work environment is. Above all else, it's about how team members treat one another
and how the management treats employees.
Source: successagency.com
(a)
Discuss any FIVE (5) Herzberg's motivating factors that could be applied to the
Google company.
(b)
Explain how Google creates impactful employee training and development methods.
(c)
Analyze the Google's organizational structure and its characteristics
(d)
Identify the Google's marketing strategy](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F25bd665a-4b84-4095-8428-a61d792ee46f%2F7abfe5ce-122a-4801-b1d4-08fcfb4c485c%2Fwco08jc_processed.png&w=3840&q=75)
Transcribed Image Text:The Google Company Culture
One of the reasons why so many people long to work for Google is because of its unique
company culture. The corporate tech giant is famous for treating its employees like gold and
providing them with innumerable perks in a laid-back, fun work environment. Unlimited free
gourmet food and snacks; complementary massages; on-site daycares; and free fitness classes
and gym memberships are just a few of the many benefits offered to Google employees-or
"Googlers" as they are called.
Given such an enviable work culture, it's no wonder that people around the world vie for
positions at Google. This leaves Google in the fortunate position of being able to pick and
choose only the brightest minds. In a nutshell, its awesome company culture attracts top talent
and leads to happy employees. Happy employees translate to higher productivity and less
turnover. Which ultimately leads to higher profit and greater overall success for Google.
Moreover, Google leaders recognize that company culture is not about the mission statement
or how much revenue was brought in in the past year. They understand that it's not even about
that ping-pong table in the break room or the fancy nook areas sprinkled throughout the office.
It's about the values held dear by the company and its employees. It's about how friendly and
fun the work environment is. Above all else, it's about how team members treat one another
and how the management treats employees.
Source: successagency.com
(a)
Discuss any FIVE (5) Herzberg's motivating factors that could be applied to the
Google company.
(b)
Explain how Google creates impactful employee training and development methods.
(c)
Analyze the Google's organizational structure and its characteristics
(d)
Identify the Google's marketing strategy
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