A fashion retailer is struggling to attract customers to their physical stores despite having a strong online presence. They decide to implement a push-pull strategy to boost foot traffic and sales. Question: Explain how the push-pull strategy can be implemented by the fashion retailer to attract more customers to their physical stores. Provide specific examples of push and pull tactics they could use.

A fashion retailer is struggling to attract customers to their physical stores despite having a strong online presence. They decide to implement a push-pull strategy to boost foot traffic and sales. Question: Explain how the push-pull strategy can be implemented by the fashion retailer to attract more customers to their physical stores. Provide specific examples of push and pull tactics they could use.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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