C. Optional product pricingD. By-product pricing9. In today's time marketing must be understood and developed as?A. Getting the first mover's advantageB. Creating value for the customersC. Pushing for higher sales and profitsD. Creating innovative products10. Which one of these is an appropriate definition of "want"?A. The desires of consumersB. Needs related to societyC. Basic human needsD. Needs directed to the product

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Answered: 9. In today's time marketing must be…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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9. In today's time marketing must be understood and developed as? A. Getting the first mover's advantage B. Creating value for the customers C. Pushing for higher sales and profits D. Creating innovative products