6. Deviating from the collusive outcome Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of beer is constant and equals $0.60 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost (ATC) for each firm. Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model requires that the two companies must equally share the output.) Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and McCovey choose to work together. 1.00 Demand 0.90 Monopoly Outcome 0.80 0.70 MC = ATC 0.60 0.50 0.40 0.30 0.20 0.10 MR + 30 60 120 150 180 210 240 270 300 06 QUANTITY (Thousands of cans of beer) cans and charge $ so the daily total industry profit in the beer market is $ When they act as a profit-maximizing cartel, each company will produce per can. Given this information, each firm earns a daily profit of $ PRICE (Dollars per can)

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6. Deviating from the collusive outcome
Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of
beer is constant and equals $0.60 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost (ATC) for each
firm.
Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model
requires that the two companies must equally share the output.)
Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and
McCovey choose to work together.
(?
1.00
Demand
0.90
Monopoly Outcome
0.80
0.70
MC = ATC
0.60
0.50
0.40
0.30
0.20
0.10
MR
30
60
90
120
150
180
210
240
270
300
QUANTITY (Thousands of cans of beer)
cans and charge $
|, so the daily total industry profit in the beer market is $
When they act as a profit-maximizing cartel, each company will produce
per can. Given this
information, each firm earns a daily profit of $
PRICE (Dollars per can)
Transcribed Image Text:6. Deviating from the collusive outcome Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of beer is constant and equals $0.60 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost (ATC) for each firm. Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model requires that the two companies must equally share the output.) Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and McCovey choose to work together. (? 1.00 Demand 0.90 Monopoly Outcome 0.80 0.70 MC = ATC 0.60 0.50 0.40 0.30 0.20 0.10 MR 30 60 90 120 150 180 210 240 270 300 QUANTITY (Thousands of cans of beer) cans and charge $ |, so the daily total industry profit in the beer market is $ When they act as a profit-maximizing cartel, each company will produce per can. Given this information, each firm earns a daily profit of $ PRICE (Dollars per can)
Oligopolists often behave noncooperatively and act in their own self-interest even though this decreases total profit in the market. Again, assume the
two companies form a cartel and decide to work together. Both firms initially agree to produce half the quantity that maximizes total industry profit.
Now, suppose that Mays decides to break the collusion and increase its output by 50%, while McCovey continues to produce the amount set under the
collusive agreement.
Mays's deviation from the collusive agreement causes the price of a can of beer to
to $
per can. Mays's profit is now
while McCovey's profit is now $
Therefore, you can conclude that total industry profit
when
Mays increases its output beyond the collusive quantity.
Transcribed Image Text:Oligopolists often behave noncooperatively and act in their own self-interest even though this decreases total profit in the market. Again, assume the two companies form a cartel and decide to work together. Both firms initially agree to produce half the quantity that maximizes total industry profit. Now, suppose that Mays decides to break the collusion and increase its output by 50%, while McCovey continues to produce the amount set under the collusive agreement. Mays's deviation from the collusive agreement causes the price of a can of beer to to $ per can. Mays's profit is now while McCovey's profit is now $ Therefore, you can conclude that total industry profit when Mays increases its output beyond the collusive quantity.
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