37. This tool is used to check that the marketing activities of a company are on track and are used to track performance to make sure the firm is on track to meet specific objectives. a. SMART Objectives b. Goals c. Objectives d. Key Performance Indicators 38. Companies are selling products and/or services by first promoting its benefit that is environmentally b. Green Marketing friendly or produced in an environmentally friendly way. c. Innovative marketing a. Marketing Research d. Marketing mix 39. It is a marketing strategy that a company uses to determine if it can produce a viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled? a. New concept in Marketing b. Sales Concept d. Marketing Concept c. Tradition Concept in Marketing 40. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. a. Marketing c. Production d. Sales b. Marketing Research 41. Top-level broad goals to show how the business can benefit from channels. So, goals are the broad aims used to shape strategy. They describe how marketing will contribute to the business in key areas of growing sales, communicating with audience and saving money. a. SMART Objectives b. Goals c. Objectives d. Mission and Vision 42. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a. advertising b. marketing c. selling d. sales and promotion 43. These are physiological necessities required for human survival. a. demands b. needs d. satisfaction c. want 44. These are more psychological, indicating preferences that can improve the consumer's life condition. a. demands c. wants d. satisfaction b. needs 45. It is the group of individuals or organizational customers who have both the willingness and financial b. marketer capability to purchase a particular product or service. a. market c. marketing d. marketing managers

37. This tool is used to check that the marketing activities of a company are on track and are used to track performance to make sure the firm is on track to meet specific objectives. a. SMART Objectives b. Goals c. Objectives d. Key Performance Indicators 38. Companies are selling products and/or services by first promoting its benefit that is environmentally b. Green Marketing friendly or produced in an environmentally friendly way. c. Innovative marketing a. Marketing Research d. Marketing mix 39. It is a marketing strategy that a company uses to determine if it can produce a viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled? a. New concept in Marketing b. Sales Concept d. Marketing Concept c. Tradition Concept in Marketing 40. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. a. Marketing c. Production d. Sales b. Marketing Research 41. Top-level broad goals to show how the business can benefit from channels. So, goals are the broad aims used to shape strategy. They describe how marketing will contribute to the business in key areas of growing sales, communicating with audience and saving money. a. SMART Objectives b. Goals c. Objectives d. Mission and Vision 42. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a. advertising b. marketing c. selling d. sales and promotion 43. These are physiological necessities required for human survival. a. demands b. needs d. satisfaction c. want 44. These are more psychological, indicating preferences that can improve the consumer's life condition. a. demands c. wants d. satisfaction b. needs 45. It is the group of individuals or organizational customers who have both the willingness and financial b. marketer capability to purchase a particular product or service. a. market c. marketing d. marketing managers

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Transcribed Image Text:e space provided for. of the following theory exnlains t Fo Com Elec iffere lowing questiof he correct answer. Wi Nong xpansion of the uni 37. This tool is used to check that the marketing activities of a company are on track and are used to track performance to make sure the firm is on track to meet specific objectives. b. Goals 38. Companies are selling products and/or services by first promoting its benefit that is environmentally friendly or produced in an environmentally friendly way. c. Innovative marketing 39. It is a marketing strategy that a company uses to determine if it can produce a viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled? c. Tradition Concept in Marketing 40. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. c. Objectives d. Key Performance Indicators a. SMART Objectives d. Marketing mix a. Marketing Research b. Green Marketing a. New concept in Marketing d. Marketing Concept b. Sales Concept b. Marketing Research 41. Top-level broad goals to show how the business can benefit from channels. So, goals are the broad aims a. Marketing used to shape strategy. They describe how marketing will contribute to the business in key areas of growing sales, communicating with audience and saving money. c. Objectives c. Production d. Sales d. Mission and Vision b. Goals 42. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a. SMART Objectives a. advertising b. marketing c. selling 43. These are physiological necessities required for human survival. a. demands b. needs d. sales and promotion d. satisfaction 44. These are more psychological, indicating preferences that can improve the consumer's life condition. a. demands 45. It is the group of individuals or organizational customers who have both the willingness and financial capability to purchase a particular product or service. a. market d. marketing managers C. wants b. needs c. wants d. satisfaction b. marketer c. marketing

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