Answered: 2. Explain with a real example how…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Number 1 is answered please countine answering number 2 their is an image on the answer of number 1 try to countine it with answering number 2 same topic please make it total in the same counting words they want minimum 300 words

Transcribed Image Text:10:06 1 ull LTE D AA bartleby.com bartleby A Q&A I 8 Business / Marketing / Q&A Library / 1. Explain one so... 1. Explain one social media blunder ... time, we will be solving the first question now, if you need any specific question please mention the question or the question number of the same" One of the social media blunders that a company had done was of doves that sell shampoos, lotions, soaps and other care products on the global level. Step 2 One of the social media blunders that a company had done was of doves that sell shampoos, lotions, soaps and other care products on the global level is as follows: Dove shampoo had posted an image of dove lotions on facebook showing a girl getting fair after using the lotion of Dove, that created a huge controversy in the country and many of the females started protesting against Dove and its products. They wanted Dove to get banned and the brand should apologize for their mistake. After sometimes Dove came up with a post apologising for the images posted and del the same. This created a blunder in the Privacy - Terms corporate. >

Please answer the following (min 300 words)
1. Explain one social media blunder done by a
corporate where they did not understand consumers
fully.
2. Explain with a real example how marketers use
consumer research to build their marketing strategy.

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