Suppose you are employed by a large electronics retailer,and a customer comes to you with cognitive dissonanceover the purchase of an expensive computer system fromyour store the previous week. How would you work withthe customer to help eliminate the dissonance?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Suppose you are employed by a large electronics retailer,
and a customer comes to you with cognitive dissonance
over the purchase of an expensive computer system from
your store the previous week. How would you work with
the customer to help eliminate the dissonance?

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