Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 21
In the communication process, the reaction of the receiver after being exposed to a message is called the
and the receiver's response is called
O a. noise, encoding
O b.answer, response
O c. feedback, response
O d. response, feedback
O e. decoding, feedback
米
10
%24
&](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fae8f9258-b5a0-4faa-943f-b48e12259f58%2F23f3ce66-8d02-4ab8-b1f6-cc1081a63259%2Fl3mfktr_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Moving to another question will save this response.
Question 21
In the communication process, the reaction of the receiver after being exposed to a message is called the
and the receiver's response is called
O a. noise, encoding
O b.answer, response
O c. feedback, response
O d. response, feedback
O e. decoding, feedback
米
10
%24
&
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