2. Deviating from the collusive outcome Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of beer is constant and equals $0.20 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost (ATC) for each firm. Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model requires that the two companies must equally share the output.) Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and McCovey choose to work together.

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Chapter10: Monopolistic Competition And Oligopoly
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2. Deviating from the collusive outcome
Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of
beer is constant and equals $0.20 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost (ATC) for each
firm.
Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model
requires that the two companies must equally share the output.)
Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and
McCovey choose to work together.
(Dollars per can)
PRICE
1.00
0.90
0.80
0.70
0.60
0.50
0.40
0.30
0.20
0.10
0
0
Demand
MC = ATC
MR
90 180 270 360 450 540 630 720 810 900
QUANTITY (Cans of beer)
Monopoly Outcome
(2)
Transcribed Image Text:2. Deviating from the collusive outcome Mays and McCovey are beer-brewing companies that operate in a duopoly (two-firm oligopoly). The daily marginal cost (MC) of producing a can of beer is constant and equals $0.20 per can. Assume that neither firm had any startup costs, so marginal cost equals average total cost (ATC) for each firm. Suppose that Mays and McCovey form a cartel, and the firms divide the output evenly. (Note: This is only for convenience; nothing in this model requires that the two companies must equally share the output.) Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and combined quantity of output if Mays and McCovey choose to work together. (Dollars per can) PRICE 1.00 0.90 0.80 0.70 0.60 0.50 0.40 0.30 0.20 0.10 0 0 Demand MC = ATC MR 90 180 270 360 450 540 630 720 810 900 QUANTITY (Cans of beer) Monopoly Outcome (2)
When they act as a profit-maximizing cartel, each company will produce
information, each firm earns a daily profit of $
cans and charge $
, so the daily total industry profit in the beer market is $
Oligopolists often behave noncooperatively and act in their own self-interest even though this decreases total profit in the market. Again, assume the
two companies form a cartel and decide to work together. Both firms initially agree to produce half the quantity that maximizes total industry profit.
Now, suppose that Mays decides to break the collusion and increase its output by decrease McCovey continues to produce the amount set under the
collusive agreement.
increase
per can. Given this
Mays's deviation from the collusive agreement causes the price of a can of beer to decrease to $
$
while McCovey's profit is now $
Mays increases its output beyond the collusive quantity.
per can. Mays's profit is now
when
Therefore, you can conclude that total industry profit decreases
Transcribed Image Text:When they act as a profit-maximizing cartel, each company will produce information, each firm earns a daily profit of $ cans and charge $ , so the daily total industry profit in the beer market is $ Oligopolists often behave noncooperatively and act in their own self-interest even though this decreases total profit in the market. Again, assume the two companies form a cartel and decide to work together. Both firms initially agree to produce half the quantity that maximizes total industry profit. Now, suppose that Mays decides to break the collusion and increase its output by decrease McCovey continues to produce the amount set under the collusive agreement. increase per can. Given this Mays's deviation from the collusive agreement causes the price of a can of beer to decrease to $ $ while McCovey's profit is now $ Mays increases its output beyond the collusive quantity. per can. Mays's profit is now when Therefore, you can conclude that total industry profit decreases
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