1)Summary - Can you pick out and condense the main ideas of what you've read - namely can you tell me what you read in your own words?2) Analysis - can you tell me why this is important, how it might be used, or what it may be applied to in this class or the real world.Guidelines: Assignment submissions should include the following:Summary should be 150 wordsAnalysis should be 100 words. A small bicycle company, Super Sized Cycles, manufactures and adapts bicycles for riders who are too big forconventional bikes. The business had sales last year of $104,000. Though Joan Denizot, the founder, hasincreased sales through her Web site every year, she remains barely in the black.Her bikes, which range from $699 to $3,395, feature broader, sturdier wheels and tires, wider seats and pedalplacement, and strong steel frames. She said one model can support riders weighing as much as 550 pounds.Over all, she sells about 100 bikes a year. Several of the bikes she sells are made by an American manufacturerand upgraded to her standards. That is the case with the Big 29er, which has wheels three inches bigger thanon standard bikes and can accommodate riders as tall as 6-feet-7. However, Ms. Denizot is relying on twomodels of her own design, A New Leaf and Time of Your Life, that sell for $2,070.Until recently, all of these models were produced in the United States. But that drove up costs and prices,prompting complaints from customers. Last year, Ms. Denizot had 70 of her New Leaf bikes manufactured inTaiwan. She was extremely pleased with the workmanship on the first shipment of bicycles from Taiwan. Andshe was even happier with the per-bike price. Though one-time upfront costs tied to overseas sourcing pushedher costs up, Ms. Denizot says she believes she could soon be paying $550 per bike, fully assembled.Currently, she pays $400 to $500 just for her custom bike frames, which are made in lowa and then shipped tothe Vermont workshop of her master assembler, where the manufacturing costs of her American-built bikesrise to $1,250. On the other hand, manufacturing in the United States enables her to provide a level ofindividualized customer service not easily matched by producing her bikes overseas.

Super Sized Cycles, a niche bicycle company founded by Joan Denizot, specializes in manufacturing…

1)Summary - Can you pick out and condense the main ideas of what you've read - namely can you tell me what you read in your own words? 2) Analysis - can you tell me why this is important, how it might be used, or what it may be applied to in this class or the real world. Guidelines: Assignment submissions should include the following: Summary should be 150 words Analysis should be 100 words.

1)Summary - Can you pick out and condense the main ideas of what you've read - namely can you tell me what you read in your own words? 2) Analysis - can you tell me why this is important, how it might be used, or what it may be applied to in this class or the real world. Guidelines: Assignment submissions should include the following: Summary should be 150 words Analysis should be 100 words.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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