12-26 Strategy, balanced scorecard, service company. Southland Corporation is a small information- systems consulting firm that specializes in helping companies implement standard sales-management software. The market for Southland's services is very competitive. To compete successfully, Southland must deliver quality service at a low cost. Southland presents the following data for 2012 and 2013. 1. Number of jobs billed 2. Selling price per job 3. Software-implementation labor-hours 4. Cost per software-implementation labor-hour 5. Software-implementation support capacity (number of jobs it can do) 6. Total cost of software-implementation support 7. Software-implementation support-capacity cost per job (row 6 + row 5) 2012 40 $45,000 25,000 $58 70 $224,000 $3,200 2013 55 $42,000 28,000 $60 70 $252,000 $3,600 Software-implementation labor-hour costs are variable costs. Software-implementation support costs for each year depend on the software-implementation support capacity Southland chooses to maintain each year (that is, the number of jobs it can do each year). Software-implementation support costs do not vary with the actual number of jobs done that year. 1. Is Southland Corporation's strategy one of product differentiation or cost leadership? Explain briefly. 2. Describe key measures you would include in Southland's balanced scorecard and your reasons for doing so.
12-26 Strategy, balanced scorecard, service company. Southland Corporation is a small information- systems consulting firm that specializes in helping companies implement standard sales-management software. The market for Southland's services is very competitive. To compete successfully, Southland must deliver quality service at a low cost. Southland presents the following data for 2012 and 2013. 1. Number of jobs billed 2. Selling price per job 3. Software-implementation labor-hours 4. Cost per software-implementation labor-hour 5. Software-implementation support capacity (number of jobs it can do) 6. Total cost of software-implementation support 7. Software-implementation support-capacity cost per job (row 6 + row 5) 2012 40 $45,000 25,000 $58 70 $224,000 $3,200 2013 55 $42,000 28,000 $60 70 $252,000 $3,600 Software-implementation labor-hour costs are variable costs. Software-implementation support costs for each year depend on the software-implementation support capacity Southland chooses to maintain each year (that is, the number of jobs it can do each year). Software-implementation support costs do not vary with the actual number of jobs done that year. 1. Is Southland Corporation's strategy one of product differentiation or cost leadership? Explain briefly. 2. Describe key measures you would include in Southland's balanced scorecard and your reasons for doing so.
Chapter1: Financial Statements And Business Decisions
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