1.How could Uber retain its dominant position in the US market? Are there services and/or geographic niche markets where Uber should accommodate Lyft? 2. How could Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation, and geographic expansion within China?
1.How could Uber retain its dominant position in the US market? Are there services and/or geographic niche markets where Uber should accommodate Lyft? 2. How could Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation, and geographic expansion within China?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.How could Uber retain its dominant position in the US market? Are there services and/or geographic
niche markets where Uber should accommodate Lyft?
2. How could Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation, and geographic expansion
within China?
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