1.Explain what responsible marketing and responsible supply chain and operations management are(THEORETICAL PERSPECTIVE) 2.Discuss how the various fast-food outlets and FMCG companies in South Africa can address the use of palm oil products by consumers through their marketing, supply chain and operations activities(Practical PERSPECTIVE
1.Explain what responsible marketing and responsible supply chain and operations management are(THEORETICAL PERSPECTIVE) 2.Discuss how the various fast-food outlets and FMCG companies in South Africa can address the use of palm oil products by consumers through their marketing, supply chain and operations activities(Practical PERSPECTIVE
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.Explain what responsible marketing and responsible supply chain and operations management are(THEORETICAL PERSPECTIVE)
2.Discuss how the various fast-food outlets and FMCG companies in South Africa can address the use of palm oil products by consumers through their marketing, supply chain and operations activities(Practical PERSPECTIVE
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