Answered: Describe proposed channels of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Describe proposed channels of distribution system in biodegradable wet wipes and Illustrate service marketing channel of this product

Expert Solution

Background

A marketing channel aka the distribution channel of a company can be described as the system that includes people and organizations that help the manufacturer of a product make products available to the end customers. The marketing channel includes various intermediaries who undertake this responsibility.

While selecting the marketing/distribution channel that would be best for a manufacturer, the seller has the consider a number of factors. The selection will be impacted by the type of the product in which the company is engaged and the nature of the organization as well.