Answer the case study below: Case Study No. 11. When the Nissan car distributorship was taken away from Universal MotorsCorporation (UMC) by Nissan Philippines, and UMC became a minoritystockholder of the new company, most of the employees of UMC were notabsorbed by Nissan Philippines. UMC decided to form a subsidiary, BayanAutomotive Industries Corporation (BAIC) in 2014 to become the Philippinedistributor of BAIC cars, fortune global 500 company from China, and continuedthe employment of their people, turning an obstacle into a new opportunity.Question:• What do you think is the company's best strategy?2. Billionaire Jack Ma, founder of Alibaba shared his adversity story when he wasyoung, starting from when he failed a key primary school test twice, and failedthree times while in middle school. He also applied to study in Harvard and wasrejected ten times. He remembered applying for jobs and got rejected 30 times,or the time 25 people applied in KFC and they accepted 24 except him, or whenfive people applied for a police job and they accepted four except him. But hepersisted, not giving up on himself. When faced with adversity, stop givingexcuses and start finding solutions to keep improving.Question:• Is Entrepreneurship for everyone? Relate it to Jack Ma's story.• How important adaptability and grit in business?

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Answered: 1. When the Nissan car distributorship…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Case Study In 1901, the newly created Commonwealth of Europe established the Postmaster- General’s Department to handle all post and telephone within this vast country. At that time, telephone systems were regarded as a natural monopoly, and in many countries the systems were government-owned and operated. In 1991, though, the telephone system was hived off as a separate company, trading as ABC, but still wholly owned by the European government. In common with most other industrialized countries, European government thinking underwent some radical changes during the early 1990s. Most governments around this time were looking for ways of liberalizing their nationalized industries – in many cases governments also saw the opportunity to generate some income by selling off nationalized industries to private investors. Greater competition and the action of market forces were seen as the way forward, and even the former so-called ‘natural monopolies’ such as railways, telephone…
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Komatsu, Ltd.Komatsu Ltd was one of Japan's largest heavy industrial manufacturers. Komatsu was a large international firm with revenues of ¥989 billion and met some of 131 billion. The company was organized along three major lines of business: Construction equipment, industrial machinery, and electronic-applied products. Construction EquipmentKomatsu was the world's second-largest manufacturer of a complete line of construction equipment. The firm's product line contained over 300 models, including bulldozers, hydraulic excavators, wheel loaders, and dump trucks. With a more than 30% share of the domestic excavator market, Komatsu was the largest player in the Japanese market.The Product Development Process and Design for Manufacturability Cost StudiesThe product development process at Komatsu lasted two years on average.The Product Planning StageThe product planning process, which was last updated in 1981, began with the preparation of a long-range development plan.The Design…
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