Should the international conglomerate enter the retail grocery market in Hong Kong? If so, what could it do to increase the chance of a successful and profitable entry?
This case describes a hypothetical situation faced by a fictitious international conglomerate, ICL, that intends to enter the retail grocery market in Hong Kong. The conglomerate's interest in the Hong Kong supermarket industry was initially kindled by the plan of Hutchison Whampoa, Ltd. (HWL) to sell its leading supermarket chain PARKnSHOP in August 2013. However, in October 2013, HWL reversed course and decided not to sell PARKnSHOP, saying that the sale would not deliver maximum value to its shareholders. Before embarking into new territory, ICL wanted an in-depth understanding of the Hong Kong grocery
Case Study Question.
1. Should the international conglomerate enter the retail grocery market in Hong Kong? If so, what could it do to increase the chance of a successful and profitable entry?
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