17 - Franchising offers all the following benefits for franchisers except franchise agreements require a certain standard of behavior from franchisees, which helps protect the franchise name. franchisers can retain control of their name while increasing global penetration of their products. the franchisee's revenue stream is fairly consistent because franchisers pay fixed fees and royalties. the franchiser's revenue stream is fairly consistent because franchisees pay fixed fees and royalties.
17 - Franchising offers all the following benefits for franchisers except franchise agreements require a certain standard of behavior from franchisees, which helps protect the franchise name. franchisers can retain control of their name while increasing global penetration of their products. the franchisee's revenue stream is fairly consistent because franchisers pay fixed fees and royalties. the franchiser's revenue stream is fairly consistent because franchisees pay fixed fees and royalties.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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17 - Franchising offers all the following benefits for franchisers except
franchise agreements require a certain standard of behavior from franchisees, which helps protect the franchise name.
franchisers can retain control of their name while increasing global penetration of their products.
the franchisee's revenue stream is fairly consistent because franchisers pay fixed fees and royalties.
the franchiser's revenue stream is fairly consistent because franchisees pay fixed fees and royalties.
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