5. Mayer Life Systems, a manufacturer of medical appliances, invented and patented a new dialysis machine that radically reduced maintenance and operational issues. Responding to a global demand, it decided to sell the machines manufactured at its plant in the United States to various markets across the globe. Since the product features provided by Mayer were not provided by another competitor, Mayer did not feel any pressure for cost reductions. Which of the following strategies is more likely being pursued by Mayer? a. transnational b. localization (multinational) c. global standardization d. international orientation

5. Mayer Life Systems, a manufacturer of medical appliances, invented and patented a new dialysis machine that radically reduced maintenance and operational issues. Responding to a global demand, it decided to sell the machines manufactured at its plant in the United States to various markets across the globe. Since the product features provided by Mayer were not provided by another competitor, Mayer did not feel any pressure for cost reductions. Which of the following strategies is more likely being pursued by Mayer? a. transnational b. localization (multinational) c. global standardization d. international orientation

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Concept explainers

Foreign Market Entry

Foreign market entry allows firms to sell their goods and services in the international market and expand their business in non-domestic markets. There are many foreign market entry strategies. A firm must take into account internal and external determinants while choosing the appropriate foreign market entry strategy. Few internal determinants include the firms’ objectives and global exposure, and the company’s financial and human resources. The external determinants include marketing, shipping, transportation costs, and degree of political, economic, and operational risks. Also, they involve the market size, competition level, and government laws of the targeted foreign market.

Question

5. Mayer Life Systems, a manufacturer of medical appliances, invented and patented a new dialysis machine
that radically reduced maintenance and operational issues. Responding to a global demand, it decided to
sell the machines manufactured at its plant in the United States to various markets across the globe. Since
the product features provided by Mayer were not provided by another competitor, Mayer did not feel any
pressure for cost reductions. Which of the following strategies is more likely being pursued by Mayer?
a. transnational
b. localization (multinational)
c. global standardization
d. international orientation

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