Forex Chemicals Ltd., a soap manufacturing company wanted to increase its market share from 30% to 55% in the long run.. recent report submitted bythe Research & Development Department of the company predicted a growing trend of herbal and organic products. On the basis of this report, thecompany decided to diversify into new variety of soaps with natural ingredients having benefits and fragrances of Jasmine, Rose, Lavender, Mogra, LemonGrass, Greed Apple, Strawberry, etc. The Unique Selling Proposition (USP) was to promote eco-friendly living and the contemporary lifestyle. The companydecided to allocate Rs. 30 crores to achieve the objective.Identify the type of one of the functions of management mentioned above which will help the company to acquire dominant position in the market alsogive 5 benefits of that function.

Management is the process of coordinating and overseeing activities and resources within an…

Answered: Forex Chemicals Ltd., a soap…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Define an industry segment. Demonstrate how KPIs and percent changes are calculated when it comes to industry segments. Briefly explain how US industry data is “modeled.” When will different types of industry data not appear on a STAR report?
Tina is a young entrepreneur who is launching a new line of environmentally friendly (green) beauty products. She is taking some strategic decisions regarding the "place" for her marketing efforts. a) Should she sell through a physical/traditional store or an online/Internet store? Explain two key benefits of each channel for her business. b) Suppose she decides to follow an omnichannel approach, through both a physical and an online store. What are the four issues/challenges that she should address in order to have an effective omnichannel retail strategy? (Hint: Chapter 16 lecture notes, page 16-24) How should she approach each one? Explain how each challenge relates to her products and how to manage each one. c) Suggest an additional channel through which she should consider selling her products, apart from a physical and an online store. Describe this channel and how she should implement it, and justify why it would be beneficial to her business.
1. A survey of where overseas tourists like to spend their vacations in a country was taken to determine what attractions should be advertised. The results were: national parks 15% beaches 48% cities 8% golf courses 25% mountain climbing 4% Question? pls make it detailed How do you interpret these results? What are their possible implications for the country’s tourism industry (be creative!) and how can it be developed ?
fashionIndustry Overview: Introduce the industry. Describe the products or services offered within the industry. Discuss the geographic reach or market segments served. Briefly outline the industry's current lifecycle stage. 2. Market Analysis of Fashion industry Provide an overview of the market size and performance. Discuss macroeconomic factors that impact the industry – market drivers. Provide a market forecast analysis. 3. Customer Analysis of fashion industry Define and profile the major customer groups or segments within the industry. Describe the characteristics, preferences, and needs of these customer groups. Highlight any shifts or changes in customer behaviour or demographics. 4. Competitor Analysis of fashion industry Identify and analyse the key competitors in the industry. Discuss their market share and positioning. Provide insights into their strengths and weaknesses. Mention any recent competitive developments or strategies. 5.…
When the primary selection criteria a firm uses to decide whether or not to enter a new market segment centers around not having to develop a whole new set of products to meet the needs of that new segment, the firm would be referring to: Compatibility with the firms existing product A line. The ability of the new segment to afford its В product. The anticipated growth potential of the new segment The potential responsiveness of the the new D segment.
References Review View Help O Editing v A A B IU Ev E E E A 11 Winston Bailey grew up in a robust African family where taking medicines for petty problems was frowned upon. Elders in the family believed that minor ailments could be cured by appropriate precaution and diet control. Winston said he was chided for wanting to eat ice-cream when his throat was sore. He was not only denied his favourite ice-cream but was also given liberal doses of ginger juice. Mr. Bailey majored in commerce in college but pursued his MBA in Marketing in the USA. He returned to his home and bought out Devon House Ice Cream and Sweet Tooth Ltd, a company recognized as the manufacturer of the finest ice-cream throughout the country. Winston was visiting his elder sister who stay in a nearby town when his throat got infected. Out of old habit, he gave up ice-cream and asked his sister for some ginger juice. His sister out of sympathy mixed some ginger juice in a bowl of ice-cream and Winston ate the innovative…
5. Company ABC has started to implement a strategy of Market Development in a certain country. On this situation, which of the following set of factor does Company ABC should consider in evaluating this strategy? a. Production rate and production cost b. return of investment and reach target market c. customer acceptance and brand positioning d. expenses and gross profit
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https://yukon.ca/en/yukon-grown-marketing-strategy Answer the question from the article: How could a "Yukon Grown" logo and brand support the broader Yukon brand currently under development?

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