Circle the correct answer for each of the following:1. What builds the image of the product in the minds of consumers?A.The trade name.b. Price.The product itself. d. After sales services.2. In what element of the marketing mix lie the benefits that the consumer gets?a. Pricing. b. The product. c. Distribution. d. Promotion.3. What is the only component that brings revenues directly to the Organization?a. The product. b. Distribution. c. Promotion. d. Pricing.4. What is the function associated with all activities aimed at improving the image of theenterprise to the public?a. Personal selling. b. Public Relations. c. Advertising. d. Promotion.5. Which of the following jobs aims to influence and win customers to buy a businessproduct?a. Promotion. b. Personal selling. c. Advertising and publicity. d. Public Relations.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. What builds the image of the product in the minds of consumers? A.The trade name. b. Price. c. The product itself. d. After sales services. 2 In what olomont of the markoting mix lio the benofits that+ the conSumor aots