1. Successful low-cost competitors reap above average industry profits by Lowering costs less than lowering willingness- to-pay. Lowering costs the same as lowering willingness-to-pay. Lowering costs more than lowering willingness-to-pay. Lowering costs without consideration of willingness-to-pay. 2. Decreasing a competitor's power of imitation is critical to sustaining competitive advantage. TRUE False 3. Some companies achieve greater profits than their industry peers with lower revenues. TRUE False

1. Successful low-cost competitors reap above average industry profits by Lowering costs less than lowering willingness- to-pay. Lowering costs the same as lowering willingness-to-pay. Lowering costs more than lowering willingness-to-pay. Lowering costs without consideration of willingness-to-pay. 2. Decreasing a competitor's power of imitation is critical to sustaining competitive advantage. TRUE False 3. Some companies achieve greater profits than their industry peers with lower revenues. TRUE False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Using the five forces framework, how would you characterize the competition in the automobile industry before the recent disruptions brought by EVs, AVs and ride sharing? (250 words)
Assigning a weight to each measure of competitive strength assessment is generally analytically superior because weighting each company's overall competitive strength by its percentage share of total industry profits produces a more accurate measure of its true competitive strength. ○ it singles out which competitor has the most competitively potent core competencies. ○ All of the various measures of competitive strength are not equally important. an unweighted ranking does not discriminate between companies with high and low market shares. O a weighted ranking identifies which competitive advantages are most powerful.
109) Which option best describes prospectors? a) They scan the environment continuously for emerging trends and new market opportunities. b) They don’t care about the competition or the external environment c) They do not focus on product offering. d) Their control system is centralized
(1) Are you so loyal to any brands or companies thatyou refuse to accept substitutes—so much so that ifyou can’t have your favorite product, you’ll do without?If so, what is it about these products that earns yourcontinued loyalty? (2) Have you ever been a target ofstealth marketing? If so, how did you feel about thecompany after you learned you had been marketed towithout your knowledge?
Select a product/service that was pitched on Shark Tank to analyze. What is the name of the product/service? Why did the contestant (s) say that America needs their product/service? What was the best part of their pitch? Did they make a deal? If no deal was made, what reasons were given by the sharks for not investing? If you were a shark, would you have made a deal? Why/why not? Analyze an episode of ABC’s Shark Tank Consider a design for your product or service for your course project product. What will it look like? What will it feel like? Is your design congruent with your solution and customer? How? How will you test your design? How will you pitch it to someone?
While there are many routes to competitive advantage, they all involve A) building a brand name image that buyers trust. B) finding effective and efficient ways to strengthen the company's competitive assets and to reduce its competitive liabilities. C)delivering superior value to buyers in ways rivals cannot readily match. D) getting in the best strategic group and dominating it. E) achieving lower costs than rivals and becoming the industry's sales and market share leader.
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Can you provide suitable theories that can be used to complete the literature review of a paper with the topic "the effects of digital advertising on marketing the products and services of Geccu"
Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.
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