1. Read and analyze quotations below. Write your ideas about its message. “The essence of strategy is choosing what not to do." - Michael Porter

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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1. Read and analyze quotations below.
Write your ideas about its message. “The
essence of strategy is choosing what
not to do." - Michael Porter
2. Read and analyze quotations below.
Write your ideas about its message. “Good
tactics can save even the worst strategy.
Bad tactics will destroy even the best
strategy." -General George S. Patton
Jr.
Transcribed Image Text:1. Read and analyze quotations below. Write your ideas about its message. “The essence of strategy is choosing what not to do." - Michael Porter 2. Read and analyze quotations below. Write your ideas about its message. “Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy." -General George S. Patton Jr.
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