1. One way to support a charge of ____________ against a company would be to prove that they sold a product or service to different business buyers at two or more prices that did not reflect a proportional difference in costs.a. psychological pricingb. price discriminationc. product-form pricingd. customer-segment pricinge. loss-leader pricing 2. An industry-leading high-tech company just announced that it was cutting its prices and would price its products at whatever level was necessary to protect its market share. This is evidence of a ________ pricing objective. a. target returnb. sales-orientedc. status quo-orientedd. non-price competitione. profit maximization

Since you have posted multiple questions, we will solve the first question for you as per our Honor code. Please post the remaining questions separately to be solved. Fixing a manufacturer's value in the exchange of services and goods is the process of pricing.The producer uses a pricing strategy to adjust the prices of its products in a way that works for both the manufacturer and the customer.The buyer's perception of an item's value in comparison to that of a competitor's product and the company's average prices determine the pricing.a. psychological pricing- Psychological pricing is a method for increasing or increasing the value of sales by manipulating a customer's spending or shopping habits through pricing, thus this is the Incorrect option. b. price discrimination- This is the Correct option as in price discrimination different rates are charged from different business or individual customers. c. product-form pricing- Product form pricing, which can be a subset of premium pricing and is one of the pricing strategies used when a business wants to get the most out of its brand name or leverage from recently released popular products, is one of the methods., Thus this is the Incorrect option. d. customer-segment pricing- Price segmentation is the process of separating prices according to how much customers are willing to pay.Price sensitivity can vary greatly from customer to customer, product to product, and in every location where they use your product, thus this is the Incorrect option. e. loss-leader pricing - Loss leader pricing is a marketing strategy that sells products at a price that is lower than what it costs to make them in order to get new customers or sell more of the same to existing ones.When attempting to expand their market share or enter new markets, businesses typically employ loss leader pricing, thus this is the Incorrect option.

Answered: 1. One way to support a charge of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

1. One way to support a charge of ____________ against a company would be to prove that they sold a product or service to different business buyers at two or more prices that did not reflect a proportional difference in costs.

a. psychological pricing

b. price discrimination

c. product-form pricing

d. customer-segment pricing

e. loss-leader pricing

An industry-leading high-tech company just announced that it was cutting its prices and would price its products at whatever level was necessary to protect its market share. This is evidence of a ________ pricing objective.

a. target return

b. sales-oriented

c. status quo-oriented

d. non-price competition

e. profit maximization

Expert Solution

Trending now

This is a popular solution!

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions