1. Many companies offer customers various discounts from their normal or list price to entice them to buy. Discuss and give example the main types of discounts offered by the company. 2. Should the salesperson mention a discount at the beginning, middle, or end of a sales presentation? Why?
1. Many companies offer customers various discounts from their normal or list price to entice them to buy. Discuss and give example the main types of discounts offered by the company. 2. Should the salesperson mention a discount at the beginning, middle, or end of a sales presentation? Why?
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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1. Many companies offer customers various discounts from their normal or list price to entice them to buy. Discuss and give example the main types of discounts offered by the company.
2. Should the salesperson mention a discount at the beginning, middle, or end of a sales presentation? Why?
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