1. Many companies offer customers various discounts from their normal or list price to entice them to buy. Discuss and give example the main types of discounts offered by the company. 2. Should the salesperson mention a discount at the beginning, middle, or end of a sales presentation? Why?
1. Many companies offer customers various discounts from their normal or list price to entice them to buy. Discuss and give example the main types of discounts offered by the company. 2. Should the salesperson mention a discount at the beginning, middle, or end of a sales presentation? Why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Many companies offer customers various discounts from their normal or list price to entice them to buy. Discuss and give example the main types of discounts offered by the company.
2. Should the salesperson mention a discount at the beginning, middle, or end of a sales presentation? Why?
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