1. Digital business isa. an organization using electronic media to sell direct to its customersb. any electronically mediated communication between an organization and its suppliersc. the use of electronic communications for all business processesd. an organization using electronic media to purchase from to its suppliers2. Information technology support a business for digital transformation and can bringbenefits in many ways EXCEPTa. rapid response to customer enquiriesb. reduction in an infrastructure costc. lower paper costs needed for marketing and fewer staff needed in contact centred. the ability to reach overseas markets without a sales presence3. Globalization support a business for digital transformation and can bring benefits inmany ways EXCEPTa. Promotes working togetherb. Increase company sales around the worldc. Causes job displacementd. Brings opportunities to poorer countries|4. Which one of the following is the best statement to describe the scope between e-commerce and digital business?a. E-commerce has some overlap with digital businessb. Digital business is a subset of e-commercec. E-commerce is a subset of digital businessd. All of the above

Note: We are authorized to answer only one question at a time. Since it is not mentioned which…

Answered: 1. Digital business is a. an…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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4 which of the following is not the driver of E-Commerce a. Technological development b. Help by government c. web 2.0
Ways in which organization can assess the effectiveness of their website and social media platforms in delivering superior customer value.
Assume you sell plumbing supplies via a distributor that sells to retailers: What can you, as the manufacturer’s sales representative, do to shorten the distributor’s sales cycle? To improve its conversions (changes or adaptations)? Now, assume you are the distributor and you have five salespeople working for you. Two call on plumbing companies and large construction companies at job sites, whereas the other three work as salespeople in your warehouse to handle walk-in customers. a) What can you do with marketing to shorten the sales cycle of each group? b) How might your efforts affect the performance of each group differently? (i.e. how are the 2 salespeople for the plumbing companies and large construction companies (performance) affected by your marketing, and how are the other three who work as salespeople in your warehouse (performance) affected by the marketing you did in part a). Answer for this question must be least 2-3 paragraphs long, answering ALL…
Consumers should acquire additional information up to the point. (a)where it becomes difficult to find (b)where all available information has been collected (c) where it is difficult to understand (d)where the cost of additional information is equal to or outweighs the expected benefit of additional information.
What are the primary reasons businesses choose to outsource the development and maintenance of their websites? Provide specific examples of tasks that are commonly outsourced.
The wholesale component consists of: a. Marketing and selling to employers and agencies b. Marketing and selling to exclusively to 2-50 employer groups c. Marketing and selling to individual consumers d. Marketing and selling to Medicare consumers need correct answer with explanation
Discuss the role of a content delivery network (CDN) in improving website performance. How do CDNs optimize content delivery?
List and describe the eight unique features of e-commerce. be at least 100 words and should reference the text use APA formatting for your citations
1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action

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