(1) If a multidomestic approach gives local managersthe most flexibility for responding to local marketconditions, why wouldn’t every international companyuse this strategy? (2) How might the choice of overallorganizational strategy affect a company’s staffingplans in each country?
(1) If a multidomestic approach gives local managersthe most flexibility for responding to local marketconditions, why wouldn’t every international companyuse this strategy? (2) How might the choice of overallorganizational strategy affect a company’s staffingplans in each country?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
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(1) If a multidomestic approach gives local managers
the most flexibility for responding to local market
conditions, why wouldn’t every international company
use this strategy? (2) How might the choice of overall
organizational strategy affect a company’s staffing
plans in each country?
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