PS3738CBE. Del. 1. Prof. K. McDuffie

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1 Deliverable 1 – Agenda Setting Theory Rob Baja Rasmussen University COURSE# PS3738CBE – The Psychology of social media Prof: Kimberly McDuffie Due Date: December 15, 2023

2 Deliverable 1 – Agenda Setting Theory CNN and MSNBC play a significant role in shaping the way we consume news and stay informed about current events. These platforms provide an interactive and real-time medium for people to connect, share, and discuss news topics. CNN and MSNBC, specifically, are prominent news organizations that have established a strong presence on social media. They use these platforms to share news articles, videos, and live broadcasts with their followers. Social media allows them to reach a wider audience beyond traditional mediums like television or print. One of the main advantages of social media for news organizations like CNN and MSNBC is the ability to instantly engage with their audience. Users can like, comment, and share news content, fostering discussions and debates on various topics. This interactivity allows for a more dynamic and diverse exchange of information and comment, and share news content, fostering discussions and debates on various topics. This interactivity allows for a more dynamic and diverse exchange of information and opinions. However, it’s important to recognize that while social media provides a wealth of information and sensationalism; therefore, it’s crucial for users to critically evaluate the credibility and accuracy of the news they encounter on social media (Flynn, N. (n.d). Overall, social media has transformed the way we consume and participate in news. It has given users a voice, facilitated greater access to information, and allowed news organizations like CNN and MSNBC to connect with their audience in new and innovative ways. There are several social media practices that can help you increase interactions and engagement with your audience. Here are a few examples: 1. Consistent Posting: Regularly sharing fresh and relevant content on your social media

3 is crucial. Create a content calendar and aim for consistent posting, whether it’s daily, several times a week, or on specific days. This keeps your audience engaged and interested in following your updates. 2. High-Quality Visuals: Visual content tends to catch people’s attention and generate more interactions. Use eye-catching images, videos, and graphics that are virtually appealing and relevant to your content. Make sure they are properly sized and optimized for each platform. 3. Hashtags: Including relevant hashtags in your social media posts helps increase discoverability. Research popular and industry-specific hashtags that your target audience is likely to follow or search for. This can expose your content to a larger audience and encourage more engagement. 4. User-Generated Content: Encourage your follower to create their own content related to your brand or industry. Repost or share their content, giving the credit, and tag them to increase engagement. This not only strengthens your relationship with your audience but also helps create a sense of community. 5. Call-to-Actions (CTAs): Incorporate clear CTAs in your social media posts to encourage specific actions from your audience. Whether it’s asking them to comment, like, share, participate in a poll, CTAs can directly prompt engagement and interactions. When it comes to analyzing ethical concerns, there are several types of analysis you can consider. Here are few examples and then discuss bias on social media and how regulations can impact it. 1. Normative Analysis: This involves evaluating ethical situations based on established moral principles or ethical theories. For example, when assessing bias on social media, you can analyze it from a deontological perspective (e.g., is it violating principles like fairness or

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4 honesty?) or a utilitarian perspective (e.g., is it causing harm to individuals or society as a whole?). 2. Consequential Analysis: This type of analysis focuses on the consequences or outcomes of ethical actions. For example, you can examine the impact of biased social media content on public opinion, trust, or social harmony. This analysis considers the potential short-term and long-term effects. 3. Ethical Relativism. This perspective considers ethics in relation to cultural, social, or personal beliefs. For instance, different cultures may have varying opinions on what constitutes bias. It’s essential to understand and respect diverse viewpoints when analyzing ethical concerns. When it come on bias on social media and potential regulations. Bias on social media can manifest in various ways, including selective presentation of information, filter bubbles, or targeted advertising. Regulations regarding bias on social media can have varying perspectives. Some might argue that regulations are necessary to ensure fair representation and protect users from harmful consequences. They may see regulations as a means to mitigate the spread of misinformation, propaganda, or hate speech. On the other hand, some may argue that regulating content on social media takes away freedom of expression and impinges on individual liberties. They may believe that users should have the responsibility to critically analyze and filter information themselves (Golbeck, J. (n.d.). The circumstances that surround bias on social media and regulations can significantly impact the situation. Technological advancements, societal changes, political climates, or event user awareness can influence the effectiveness or necessity of regulations. Additionally, public opinion and demands for greater transparency in algorithms and content moderation practices can shape the future of such regulations. Remember, it’s important to gather information,

5 consider various perspectives, and critically analyze the ethical concerns and applicable regulations to form a well-rounded understanding. The culture and user response to questionable content on social media platforms can vary depending on a variety of factors, including the platform’s policies, the user community, and the specific circumstances. While I can provide a general overview, it’s important to note that these observations may not apply to every user or situation. Major social medial platforms each have their own unique culture. For example: 1. Facebook: Known for its wide user base and diverse content: Facebook can have mixed responses to questionable items. Depending on the content and context, some users might report or engage in discussions about problematic posts, while others may scroll past or ignore them. 2. Twitter: Twitter’s culture is often fast-paced and news-driven. Questionable posts can receive various responses, with some users engaging in debates, reporting the content, or sharing their perspectives. Depending on the severity and context, responses can range from ignoring to actively pursuing and calling out racism or mocking behavior. 3. Instagram: Focused on visual content, Instagram can have a more visually appealing and curated culture. Questionable items such as racist or mocking content might received mixed responses. Some users might report or call out such behavior, but others may choose to unfollow or ignore the posts. In concluding my overall findings of social media is how it affects our well-being. Research suggests that excessive use of social media can lead to negative outcomes such as anxiety, depression, and low self-esteem. The constant comparison to others and the fear of missing out (FOMO) can contribute to these negative effects. On the other hand, social media

6 also has positive aspects. It provides a platform for self-expression, connection with others, and access to information and support networks. It can be a tool for enhancing relationships and building communities based on shared interests. Understanding the psychology of social media involves examining topics such as sell-presentation, identity formation, social comparison, and the impact of social media on interpersonal relationships. It also includes exploring phenomena like cyberbullying, online privacy concerns, and the addictive nature of social media platforms. Further research is needed to fully grasp the complex dynamics between individuals and social media. So, while we can draw some conclusions based on existing research, it’s important to keep in mind that this is a continually evolving area of study

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7 References Flynn, N. (n.d.). The e-policy Handbook: Rules and Best Practices to Safely Manage Your Company’s Email, social media, blogging, and other electronic communication tools. Golbeck, J. (n.d.) – Introduction to Social Media Investigation. A Hands-on Approach. Qualman, E. (n.d.). Socialnomics: How Social Media Transforms the Way We Live and Do Business. Pew Research Center (n.d.). Federal Trade Commission (FTC) (n.d.). Federal Communications Commission (FCC) (n.d.)