PS3738CBE. Del. 2. Prof. K. McDuffie

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Rasmussen College, Minneapolis *

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PS3738CBE

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Psychology

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Oct 30, 2023

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1 Deliverable 2 – Social Media Theory and Schema Rob Baja Rasmussen University COURSE# PS3738CBE – The Psychology social media Prof: Kimberly McDuffie Due Date: December 15, 2023

2 Deliverable 2 – Social Media Theory and Schema Introduction: Chief Petty Officer (Rob) was born on June 16, 1946, in a small town in the Philippines. In November 1965, he joined the United States Navy at the U. S. Naval Air Station, Sangley Point, Philippines few miles where he lives. He was sent to U.S. Naval Training Center in San Diego, CA. for sixteen-weeks Boot Camp Training. After graduating from NTC San Diego, CA. Rob Baja was assigned on the USS Fremont (APA-44) in Norfolk, Virginia as his first seagoing ship where he quickly demonstrated his competence and strong work ethic. His commitment to duty, leadership skills, and unwavering dedication to his fellow sailors caught the attention of this superiors. Over the years, Chief Baja worked his way up through the ranks, earning a reputation as a dependable and resourceful sailor. His skills in performing administrative and personnel department were particularly noteworthy. This earned him the respect of both his superiors and his peers. As Chief Baja advanced in his naval career, he was eventually promoted to the rank of Chief Petty Officer. This rank marked a significant achievement in his military journey, reflecting his commitment to excellence and his ability to lead with integrity. During his service in the Navy, Chief Petty Officer Baja was deployed to various locations, including deployments in support of operations during Cold War, and Vietnam. His leadership skills were put to the test during high-stress situations, and he consistently proved himself as a reliable and competent leader. During his service in the U.S. Navy, Chief Petty Officer Baja was deployed to various locations, including deployments in support of operations

3 during the Cold War and the Gulf War. His leadership skills were put to the test during high- stress situations, and he consistently proved himself as a reliable and competent leader. Throughout his military career, Chief Petty Officer Baja received several awards and commendations such as Navy Commendation Medal, Navy Achievement Medals, and seven (7) Good Conduct Medals for his exemplary service in the U.S. Navy. His dedication to the Navy and his fellow sailors remained unwavering throughout the years, and he retired with honorable discharge from active duty as a highly respected and decorated veteran. After retiring from the U.S. Navy, Chief Petty Officer Baja continued to contribute to his community and country. He shared his experience and wisdom with the younger generation, mentoring and guiding them to succeed in their own journeys. He also participated in veteran’s organizations, advocating for the welfare of former service members and their families. Chief Petty Officer Baja life story is a testament to the values of dedication, sacrifice, and service. He is remembered not only for his outstanding military career but also for his enduring commitment to his country, his community, and his fellow veterans. His legacy serves as an inspiration to all who strive to make a positive impact through selfless service and unwavering dedication. From a young age, he exhibited a strong sense of discipline and a deep commitment to serving the great United States Navy. Growing up in a modest family, he learned the values of hard work, perseverance, and loyalty from his parents. These values would shape his future career in the United States Navy. After retiring from the U.S. Navy, Chief Petty Officer Baja embarked on a new chapter in his life. He demonstrated the same dedication and determination in his pursuit of education. Currently, Chief Petty Officer Roberto Baja is a dedicated student at Rasmussen University,

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4 where he is pursuing a degree in Business Management with a specialization in Logistics and Operations. This is his 5 th semester and he anticipate to graduate in September 2024. Chief Petty Officer Baja decision to further his education was a testament to his unwavering commitment to self-improvement and a desire to continually contribute volunteer jobs to his community and country. In addition to Chief Petty Officer Baja, academic pursuits, he cherished his family life. He is married to Herminia Byron Camesa, and together they have raised two wonderful children, a son and a daughter. His son Ralph Baja graduated from the U.S. Naval Academy in the class of 1994, followed in his father’s footsteps by serving in the military. His daughter Carla is currently working in Genentech in Vacaville, CA as a Director of Human Resources. After his son separated in the naval service, LCDR Ralph Baja transitioned to civilian life and found success in the home construction business world. He currently holds the position of National, Senior Vice President of Community Home Builders. Ralph travels a lot throughout the continental U.S. as well as overseas in Europe and Far East. His company built high ends housing throughout the United States. LCDR Ralph lives in Las Vegas, NV for over 2.5 years. His local branch office is in Las Vegas, NV where he reported to work on a daily basis where he continues to demonstrate leadership and commitment to making a difference in his community. Social Media Use Chief Petty Officer Baja, despite his rich and storied military career and busy life, has also embraced the digital age and uses social media platforms to stay connected with friends and family, as well as fellow veterans. He is a regular user of Facebook, where he shares his experiences, memories, and updates with his online community. Facebook provides him with a

5 platform to engage with a wide network of people, both those he served with in the Navy and those he has met throughout his life. His presence on social media platforms showcases his adaptability and willingness to embrace technology as a means to stay connected, share his experiences, and continue building relationships with those he has met throughout his journey. It’s a testament to his ability to blend the traditional values of service and dedication with the modern tools of communication. Examples of schema/script theory Narrative: Chief Baja, a distinguished Chief Petty Officer in the United States Navy, exemplified the principles of schema and script theory throughout his career. From his early days in the service to his post-retirement pursuits, Chief Baja’s life was a testament to the power of cognitive structures in guiding behavior and decision-making. Schema Theory: Schema theory suggests that individuals develop mental frameworks or schema to organize and interpret information. These schemas are like mental templates that help us understand the world around us. In Chief Baja’s case, he developed schemas related to military service, leadership, and dedication. 1. Military Service Schema: Chief Baja’s early experience in the Navy shaped a robust military service schema. His understanding of hierarchy, discipline, and the importance of teamwork became deeply ingrained. Throughout his career, he relied on this schema to navigate the challenges and complexities of military life.

6 2. Leadership Schema: As Chief Baja’s progressed through the ranks, he refined his leadership schema. He developed a clear understanding of what it meant to be a Chief Petty Officer, and this schema guided his actions. It included values like integrity, accountability, and the responsibility to mentor and support junior sailors. Script Theory: Script theory, on the other hand, focuses on how people use their schemas to create mental “scripts” for specific events or situation. These scripts outline the expected sequence of action and behaviors. Chief Baja’s career was a series of scripted events. 1. Deployment Script : Whenever Chief Baja’s ship was preparing for deployment, he had a well-established deployment script. It included phases like pre-deployment training, readiness check, and the emotional toll of leaving loved ones. This script allowed him to prepare for and navigate the complexities of deployment effectively. 2. Mentoring Script: Chief Baja followed a mentoring script when guiding junior sailors. This script included one-on-one meetings, setting performances expectations, and providing support. This well-defined script ensured that he consistently mentored sailors effectively. Discussion of Cultivation Theory Narrative Example: Chief Petty Officer Baja had served in the Navy for more than two decades. Throughout his career, he had noticed significant changes in the perception of military life, not only among

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7 the recruits but also among his fellow sailors. He had a theory, a theory that tied together the changes he observed and the constant presence of the media in people’s lives. Agenda Setting Theory Narrative Examples: Chief Petty Baja, during his service in the U.S. Navy, experienced firsthand the impact of agenda-setting theory in shaping both the Navy’s priorities and public perception of naval operations. At the time, he was stationed on an aircraft deployed in the Pacific Ocean. Discussion of Agenda-Setting Theory in Chief Petty Officer Baja’s Service: 1. Media Influence on Naval Priorities: Agenda-setting theory posits that the media can influence what topics and issues are considered important by the public and policymakers. In Chief Petty Officer Baja’s case, the media’s coverage of naval activities played a critical role in shaping the Navy’s priorities. When the media focused on certain naval operations, such as humanitarian missions or large-scale military exercises, it signaled to the Navy leadership that these issues were of public interest. This, in turn, influenced where the Navy allocated resources and attention. 2. Framing of Naval Activities: Chief Petty Officer Baja would have observed how the media framed different aspects of naval operations. For example, when the media covered a humanitarian mission where the Navy provided disaster relief, it framed the Navy as a force for good and emphasized its humanitarian efforts. This framing could positively influence the public’s perception of the Navy as a force that not only defended the nation but also provided aid to those in need.

8 3. Public Perception Agenda-setting theory also highlights the media’s role in shaping public opinion. During his service, Chief Petty Officer Baja might have noticed how the media’s coverage affected public perception of the U.S. Navy. Positive stores about successful naval operations could enhance public support for military funding and policies. On the other hand, negative or critical coverage might lead to public questioning and calls for transparency. Chief Petty Officer Baja’s experiences in the U.S. Navy would likely have been influenced by how the media framed and prioritized naval activities. This interaction between the media agenda and naval priorities can have a significant impact on the Navy’s mission, resource allocation, and public relations efforts. It demonstrates how the principles of agenda-setting theory can be applied in a real-world context, even within a specific professional role. Social Learning of Chief Petty Officer Baja Chief Petty Officer Baja had always been a determined and ambitious individual. His journey in the U.S. Navy was a testament to his dedication, but it was also a story of how he embraced the concept of social learning to become a more effective and respected leader. Chief Petty Officer Baja early days in the Navy were filled with the challenges of a new recruit. He joined as an enlisted member and quickly realized that his success depended not only on his individual skills but also on his ability to learn from those around him. The Navy, with its rich traditions and strong emphasis on teamwork, encouraged sailors to collaborate, share knowledge, and mentor one another. Through his interactions with fellow enlisted members, Chief Petty Officer Baja realized

9 that social learning was not just about observing others but actively seeking guidance and feedback. He would often approach him with questions, seeking his perspective on various challenges he faced. His subordinates appreciated his eagerness to learn and became a trusted source of wisdom for Chief Baja. Uses of Gratifications Theory Chief Petty Officer Baja’s 28 years of service in the U.S. Navy could be seen as way to fulfill several needs and gratifications. He may have joined the Navy due to a desire for adventure and a sense of purpose. The military often appeals to those who seek structure and discipline, offering them a structured environment to thrive in. Information and Surveillance: The Navy provides extensive training, and Chief Petty Baja would have sought information and knowledge from various sources, both within and outside the military. As a sailor, he likely consumed information related to ship’s technology, navigation, Combat Information Tactics, and global events to excel in his role. This aligns with the Uses and Gratification Theory, as he actively sought out information to enhance his professional growth and performance. Community and Belongings: One of the critical aspects of military service is the sense of belonging to a community. Chief Petty Officer Baja would have formed strong bonds with his fellow sailors, creating a sense of camaraderie and belonging. This social aspect of his service would have provided a gratification of the need for social interaction and support.

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10 Conclusion: Chief Petty Officer Baja’s 28+-year great service in the U.S. Navy can be analyzed through the lens of the Uses and Gratifications Theory, which helps us understand how he actively sought out and used various aspects of his military experience to fulfill his needs and desires. His career was more than a passive occupation; it was a dynamic journey driven by his quest for adventure, knowledge, community, empowerment, and personal growth.

11 References Baym, N. (2010). Personal Connections in the Digital Age. Boyd, D. (2014). It’s Complicated: The Social Lives of Networked Teens. Castells, M. (2006). The Network Society: From Knowledge to Policy. Goffman, E. (1959). The Presentation of Self in Everyday Life.