NOVCH9

docx

School

Kenyatta University *

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Course

968

Subject

Psychology

Date

Nov 24, 2024

Type

docx

Pages

1

Uploaded by ColonelFang9990

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For your research question, which involves comparing two groups (TV ads viewers and magazine ads readers) and their performance on a multiple-choice test (scaled variable), you should use an independent samples t-test. Here's why the independent samples t-test is appropriate in this case: Comparison of Two Groups: You have two independent groups: one group who saw TV ads and another group who read magazine ads. You want to compare the means of these two groups in terms of test performance. Scaled Variable: The test scores are measured as a percentage of correct answers, which is a continuous, scaled variable. The independent samples t-test is suitable for comparing means of continuous variables between groups.
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