HSA 505 week 5 SWOT
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Strayer University *
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505
Subject
Medicine
Date
Dec 6, 2023
Type
docx
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5
Uploaded by UltraCobraMaster166
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The Medical University of South Carolina SWOT Analysis
Linda Adams
HSA 505 Health Services Strategic Mktg.
Dr. Donna Levesque
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Introduction The Medical University of South Carolina Health is the clinical unit of the overall Medical University of South Carolina (
About MUSC Health,
2023). Located in Charleston, the health facility boasts of being the only integrated academic health system in the state with a reputation for quality service delivery. Its core competitors for Charleston and the wider South Carolina healthcare market include Palmetto Health, Lexington Medical Center, Englewood Health Physician Network, and Tuomey Healthcare System, among others. The current paper is a SWOT analysis of the Medical University of South Carolina Health to analyze the facility's core strengths, weaknesses, opportunities, and threats based on the patients' survey information gathered recently.
Medical University of South Carolina Health Strengths The Medical University of South Carolina Health's core competitors in Charleston and the South Carolina region are Lexington Medical Center and Englewood Health Physician Network
(
MUSC Health - Overview, News & Competitors | Zoominfo.com
2023). Compared to these competitors, the healthcare facility's core strengths are its outstanding ease of booking appointments, patient-centered care, and having nurses and physicians with core professional attributes. The healthcare facility boasts of a reputable and trusted brand name, the region's only integrated academic health system founded in 1824. The other core strength of the healthcare facility is its effective customer care service comprising of a hotline, email responses, and a responsive reception that attends to the healthcare facility’s wide client base. Medical University of South Carolina Health Weaknesses Based on the patients’ survey, the core weaknesses of the Medical University of South Carolina hospital are subpar overall hygiene and sanitation, evident in the complaints about adult
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emergency rooms not being tidy
(
MUSC health-university medical center - US news health
2023). The other weakness of the healthcare facility is the longevity of the time taken to be attended to by healthcare practitioners, a factor that can be blamed on the imbalance between the attending healthcare practitioners and the patient population. The two weaknesses must be addressed as they negatively impact the hospital's image and the safety and quality of patient care. Hygiene and sanitation should be improved by utilizing regular cleaning and disinfecting strategies and increasing cleaning staff to meet this pivotal factor per industry standards. Additionally, they must implement healthcare technologies to reduce the burden on the strained healthcare staff and reduce the time to attend to patients. Medical University of South Carolina Health Opportunities There are multiple opportunities for the Medical University of South Carolina Hospital to enhance the quality of services they deliver to their patients and their comparative advantages over their competitors (
MUSC Health - Overview, News & Competitors | Zoominfo.com
2023). A
major opportunity for the healthcare facility is healthcare technology developments that it can incorporate into its service delivery to enhance the quality of services and address the dynamic needs of its clients. The technologies include telehealth, remote patient monitoring, and robotics to address the practitioner-patient imbalance. Another opportunity for the healthcare facility is research and innovation availed at the Medical University of South Carolina that can be utilized to improve their service quality and overall patient satisfaction. Medical University of South Carolina Health Threats
A core threat to the sustainable growth and development of the healthcare facility is the loss of healthcare practitioners to competing healthcare facilities due to burnout and fatigue attributable to the staff-patient imbalance
(
MUSC health-university medical center - US news health
2023).
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Another threat is the loss of patients and the client base to competing healthcare facilities attributable to their complaints. This aspect will negatively affect the healthcare facility's reputation, image, and revenue stream, as the patients' reimbursements meet most operational costs.
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References Health US news. (2023). MUSC health-university medical center - US news health
. Health US news. https://health.usnews.com/best-hospitals/area/sc/medical-university-of-south-
carolina-6370085 MUSC. (2023). About MUSC Health
. MUSC Health | Charleston SC. https://muschealth.org/patients-visitors/about-us
Zoominfo. (2023). MUSC Health - Overview, News & Competitors | Zoominfo.com
. Zoominfo. https://www.zoominfo.com/c/musc-health/476356897