Personal Branding Marketing Assessment

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Bryant & Stratton College *

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450

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Marketing

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Feb 20, 2024

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docx

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4

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PROF450 – Career Development IV Personal Branding Marketing This Assessment is worth 15% of your overall grade. Deadline Due by the end of Week 3 at 11:59 pm, ET. Completing this Assessment will help you to meet the following: Course Outcome Create a personal branding showcasing marketing your KSAs for potential career opportunities. Directions For this assessment, you will be creating a personal brand to showcase your knowledge, skills, and abilities (KSAs) for potential career opportunities. A benefit to developing a personal branding statement is it highlights core values, strengths, personality, leadership, and relationship attributes. This assessment is broken into two parts. Part 1 is a chart to identify your KSAs, and Part 2 you will visually showcase your personal brand for personal marketing through free web tools. Fill in the chart below
PROF450 - Personal Branding Marketing 2 Identify your greatest strengths in workplaces skills (ex: communications, listening, problem- solving, etc). Ensure to expand on why they are your greatest strengths. I think that my greatest strengths in the workplace is communication, listening and problem-solving. I believe that communication is a strong suit for me because I ensure that I understand the information being provided to me as well as making sure that the information that I am providing is understood by the receiving party. I am a great listener and I always ensure that I actively listen to ensure that key points are heard, and no one has to repeat themselves regardless of the situation. I am also very good at problem solving because I ensure that I research all avenues to make sure that I address all questions and eliminate any follow up questions that may arise. I aim to address those before I leave anyone’s presence. Identify any certificates of achievement, awards, and/or honors. Explain the achievement of the each in detail. I was named on the Deans List the entire time being enrolled at Bryant & Stratton College previously and currently due to the outstanding work and dedication. I was also inducted as a member of the Alpha Beta Gamma Society upon graduation in 2022 with my Associates degree. Any volunteer experiences or involvement in local communities. Describe what you did/do and how it aligns with a career opportunity. I do not currently have any volunteer experience or involvement, but I would like to volunteer at my local hospital in the summer for a few hours a week to help those in need. Characteristic to Market - What are you known for? Do you have any unique qualities/talents? I am known for my talent, cooking, and dedication. I am one person that when I see something I immediately try it and I will keep trying until I get it down to perfection. I love helping others and I love finding new talents and opportunities to better myself and others. Describe any professional or non- professional tools you are using to I am using TikTok to demonstrate my personal brand because that is
PROF450 - Personal Branding Marketing 3 https://www.canva.com/design/DAF6wKpBtKA/uXkc8V8Kwi2u9J2n_TZy5A/ edit? utm_content=DAF6wKpBtKA&utm_campaign=designshare&utm_medium=lin k2&utm_source=sharebutton
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PROF450 – Personal Branding Marketing 4 PROF450 – Personal Branding Marketing Grading Rubric Criteria Exceeds Expectations Meets Expectations Needs Improvement Points Personal Branding Chart 50 points 42- 50 points Provides answers in detail to all components of Personal Branding Chart. Statements are clear and concise. Personal Branding Chart demonstrates clear understanding of personal brand. 30- 41 points Provides answers to most components of Personal Branding Chart, however some detail on components is missing and/or lacking. 0 - 29 points Provides few answers to components of Personal Branding Chart. Chart demonstrates incomplete understanding of personal brand. Personal Brand Visual 50 points 42- 50 points Presents a professional appearance using either photos, graphics or multimedia. Professionally organized to showcase all the KSBs. Minimal or no errors in grammar, punctuation, and spelling errors. 30 – 41 points Presents a proficient appearance using either photos, graphics or multimedia. Organized to showcase most KSBs. Few grammar, punctuation, and spelling errors. 0 – 29 points Presents a visual chart using photos, graphics or multimedia, however organization does not full showcase all KSBs Instructor Comments: Total Points:

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