MK160: STORYTELLING IN SALES AND MARKETING
- Portfolio Project Part 2 Executing Your Story
Good marketing consists of telling the right story
to the right people at the right time
. Now that we know who the right people
are, it’s time to create the story. Portfolio Project Part 2
has the following two tasks:
1)
Develop a creative brief
for your brand’s upcoming social media campaign. Remember to consider your brand’s unique selling and value propositions, objectives, and goals. Also, make sure you consider which social media platforms you want to use to deliver your message. Write at least 300 words. Here’s a great article on creative briefs: Guide: How to Write a Creative Brief (With Examples)
https://www.skillshare.com/blog/guide-how-to-write-a-creative-brief-with-examples/
2)
It’s time to execute your message using the creative brief as your guide. Based on the brief you’ve created above,
create two examples of digital content
that will resonate with your target market and achieve your marketing objectives. It can be a YouTube video, a podcast, a UGC campaign, a blog post, digital ad, social media post, etc. Tell a great story to your audience. For your submission, include at least 2 images or screenshots, and links of the digital content you created for your brand. Before submitting, do a check of your grammar, spelling, and punctuation. Post your final draft on its own separate page in Mahara, and then submit it to Portfolio Project Part 2
in Moodle
.
