FOR INSTRUCTOR USE ONLY
Grading Rubric Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements.
Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 =
Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or
improvement (F); 0 = Represents plagiarized work (F).
MK160: Storytelling in Marketing & Sales (BCM)
Student: Instructor: Date: STUDENT LEARNING OUTCOMES
SLO-1. Define brand storytelling and actively assess its pivotal role in shaping a brand's identity and driving its success.
SLO-2. Demonstrate the profound impact of skillful storytelling on a brand's overall performance and its ability to captivate and engage diverse audiences.
SLO-3. Establish a clear connection between a brand's mission, content marketing strategies, and the development of its narrative arc.
SLO-5. Apply design thinking principles actively to the art of storytelling, emphasizing a creative and user-centric approach in story creation.
SLO-6. Identify and articulate the underlying universal truth in a brand's story actively, recognizing its pivotal role in creating a resonant and compelling narrative.
Project 2
Description of requirements
Possible
Points
Your
Points
SLO-1, SLO-2, SLO-3. Chose an episode of the Business of Story podcast and in your own words wrote a synopsis of it that highlights all the main topic points.
30
SLO-1, SLO-2, SLO-3, SLO-6. Discussed at least 3 concepts that we have talked about in class, and how they relate to the content of the episode.
30
SLO-5. Described how design thinking
relates to the content of your chosen episode. Minimum 400 words submitted. 40
TOTAL
0
YOUR SCORE
: ________
Instructor Comments:
